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Sovrn’s View on Bid Caching

Some of you may have come across the term “bid caching”, which has rightfully generated concern across the press recently.

For the record, Sovrn believes in running a clean, safe auction where all partners operate on a level playing field.

Trust and transparency are of paramount importance to Sovrn and as such, we:

  • Have never employed strategies such as bid caching to manipulate auction results and do not condone the use of this approach
  • Do not condone bid manipulation of any kind
  • Have undergone all of the leading 3rd party audits including IAB Gold Standard, TAG and JICWEBS for brand safety, anti-fraud and other compliances
  • Fully support ads.txt and work relentlessly to encourage our publishers to adopt these positive initiatives
  • Have implemented a free Consent Management Tool (or CMP) to help publishers to comply with GDPR
  • Developed unique technology to help publishers solve viewability and deliver higher value ad units to buyers based on user engagement
  • Never charge a buy-side fee

We will continue to invest in trust and transparency initiatives and look forward to sustaining a market that grows stronger through a unified view of these issues.

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