My Ad Tags Are Live – Why Am I Not Making Any Money?

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Your site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There are a few different things to look at if your Sovrn ad tags are live but you’re not seeing any revenue roll in. We’ll break it into two different buckets: for those publishers who are […]

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The Absolute Beginner’s Guide to Google DFP

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Organize your ad stack and increase your ad revenue with this step-by-step guide to Google DoubleClick for Publishers. DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile pages, mobile apps, games, or a combination. Today we are going to cover three basics of […]

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What Is an Ad Server?

What is an ad server? sovrn.com

As an online publisher, running ads is probably one of the main ways you monetize your website. However, putting ads on your site can be a daunting endeavor. Therefore it’s important to understand the different terms that come along with display advertising. Today we’re going to talk a little bit about ad servers. What Is […]

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7 Easy Ways to Speed Up Your Ads

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One question we often hear from publishers is, “How can I speed up my ads?” More than ever, it’s important that your ads load quickly. Site speed is equally important for readers and SEO, as sites with fast load time see more conversions and rank higher. In light of this, we’ve assembled the following tips to make […]

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