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A Look Ahead

Posted on January 25, 2022 (January 27, 2022) by Walter Knapp

Sovrn CEO Walter Knapp offers insight into the challenges – and opportunities – for publishers in 2022. […]

Political Advertising: Coming Soon to a Screen Near You

Posted on September 18, 2015 (March 22, 2019) by sovrnmarketing

Nerd Quiz: What do US Presidents Calvin Coolridge, Dwight Eisenhower, and Barack Obama all have in common? Answer: They each broke ground on new forms of political advertising: Coolridge used Radio in 1924, Eisenhower used TV in 1952, and Obama used Digital in 2010. Politics and advertising have a long relationship. Even back in […]

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Tag: political advertising

A Look Ahead

Political Advertising: Coming Soon to a Screen Near You

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