Putting Your Best Foot Forward with a Media Kit

Discover why media kits are an ideal way for publishers to impress merchant partners and increase their earning potential and how to create one that puts your best foot forward. […]

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What’s ahead for ecommerce? 3 trends for publishers to watch

Ecommerce is evolving rapidly as new technologies emerge and consumer expectations continue to rise. Here are three trends to watch to help publishers optimize their commerce strategy. […]

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Leverage Audience Attention to Increase Ad Value

Smart publishers spend significant time and effort working to improve their audience engagement. They know that engaged readers are more likely to become repeat visitors — and over time, repeat visitors who trust your content are more likely to take an action that generates revenue, like clicking an ad or affiliate link.  Publishers who have […]

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Taking Back Control: Drive More Revenue Through Deep Audience Engagement

New Sovrn ebook helps publishers leverage deep, proprietary insights about their readers, broadcast the value of their audiences to advertisers, and drive more revenue. […]

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Top 10 Tips to Get Approved for //Advertising — and Attract More Ad Buyers

//Advertising provides everything you need to build and optimize your ad program. To improve your chances of being approved, we’ve compiled this list of tips and recommendations. […]

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Attention: The Key to Maximizing Ad Inventory Value

Sovrn’s engaged time can measure not only when an ad has the chance to be seen, but also when a person is actively engaged with the content. The ability to analyze and act on user engagement is the foundation of our data product, Sovrn //Signal. […]

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Greater Affiliate Insights with New //Commerce Features

Affiliate publishers can generate more revenue and grow their business with new //Commerce features: approved merchant dashboard, UTM parameters for affiliate links, and enhanced reporting. […]

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