This week I read about Federated Media’s sale of its content marketing arm to LIN Media. A big part of that business is a programmatic buying piece called Sovrn. The rest of the business, also going to LIN, was referred to as the “legacy content marketing business.” […]
Month: January 2014
Federated Media Goes Full Programmatic And Declares Itself ‘Sovrn’
Federated Media on Tuesday announced the sale of its content marketing arm to LIN Media and the rebranding of its programmatic arm to Sovrn Holdings, Inc. […]
Federated Media Goes Full Programmatic And Declares Itself ‘Sovrn’ – Real-Time With New CEO Knapp
Federated Media on Tuesday announced the sale of its content marketing arm to LIN Media and the rebranding of its programmatic arm to Sovrn Holdings, Inc. […]
Federated Media Sells Content Marketing Biz, Spins Off Programmatic Unit Into Sovrn
As the publishing industry attempts to find a way to bring the brand-friendly values of native advertising together with the scalability and speed associated with programmatic, blog network Federated Media Publishing (FMP) has decided those two functions would be best handled under separate roofs. […]
Federated Media Publishing Sells Content Marketing Business to LIN Media
SAN FRANCISCO, January 28, 2014 – Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, today announced that it has sold its content marketing business and all associated trademarks to LIN Digital Media LLC, a subsidiary of LIN Media (NYSE: LIN). Federated Media’s programmatic media and publisher platform business, originally built through the acquisition of Lijit Networks, Inc. in October 2011, will now serve as an independent entity with the name Sovrn Holdings, Inc. (“Sovrn”) as it rolls out an expanded set of offerings for publishers. […]
Introducing Sovrn
For centuries past, the idea that a state could be sovereign was always connected to its ability to guarantee the best interests of its own citizens. Thus, if a state could not act in the best interests of its own citizens, it could not be thought of as a “sovereign” state.[wikipedia] […]
Federated Media makes Lijit a new Boulder online ad biz again
Federated Media has been sold off from the Boulder-based online ad technology business it bought in 2011, making what used to be Lijit Networks an independent local company again. […]
Federated Media sells content arm, new firm takes ad platform
Federated Media Publishing has sold off its content marketing arm and name to LIN Media (NYSE: LIN), and the company’s programmatic ad publishing platform is being renamed Sovrn Holdings, co-founder John Battelle disclosed Tuesday. Terms of the deal were not revealed. […]
Federated Media Sells Content Marketing Business To Focus On Programmatic
Media-seller Federated Media Publishing, which began in 2005 with big native advertising ambitions for independent bloggers, has given up that mission to focus on programmatic media. The company is selling its content marketing business to LIN Media, and is re-branding what remains, founded on FM’s acquisition of Lijit in 2011, as Sovrn holdings. […]
Federated Media Publishing Sells Off Content Marketing Unit
The legacy content marketing business of Federated Media Publishing, and its brand name, have been sold to LIN Digital Media LLC, a digital marketing firm and division of Austin-based LIN Media. […]
Federated Media sells its content-marketing arm to focus on programmatic ads
Advertising company Federated Media has sold its content-marketing business to LIN Media, the company announced today. Financial terms of the sale were not disclosed. […]
Federated Media Sells Content Marketing Arm To LIN Media, Rebrands Programmatic Ad Business As Sovrn
Online advertising company Federated Media has sold off its content marketing business, as well as the Federated Media name, to publicly-traded LIN Media. The programmatic ad side of the organization, which was built up around Federated’s acquisition of Lijit in 2011, will continue to operate as an independent company called Sovrn Holdings. […]
Sovrn Ad Network: A New Chapter
For centuries past, the idea that a state could be sovereign was always connected to its ability to guarantee the best interests of its own citizens. Thus, if a state could not act in the best interests of its own citizens, it could not be thought of as a “sovereign” state. On Tuesday at 9:05am […]
Exclusive: Federated Media sells off ‘direct sales’ biz
FORTUNE — Ad network Federated Media Publishing has struck a deal to sell off its legacy direct sales business, Fortune has learned. The deal could be announced as early as tomorrow. […]
Q1 Strategies to Consider for Programmatic Advertising
Historically, when Q4 and the holiday season come to an end, brands pull back on their programmatic advertising dollars as Q1 and the New Year commence. We expect this year to be no different and want to take this opportunity to remind our publishers that it is normal to initially see lower fill rates and […]