Federated Media Publishing Sells Content Marketing Business to LIN Media

SAN FRANCISCO, January 28, 2014 – Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, today announced that it has sold its content marketing business and all associated trademarks to LIN Digital Media LLC, a subsidiary of LIN Media (NYSE: LIN). Federated Media’s programmatic media and publisher platform business, originally built through the acquisition of Lijit Networks, Inc. in October 2011, will now serve as an independent entity with the name Sovrn Holdings, Inc. (“Sovrn”) as it rolls out an expanded set of offerings for publishers. […]

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Introducing Sovrn

For centuries past, the idea that a state could be sovereign was always connected to its ability to guarantee the best interests of its own citizens. Thus, if a state could not act in the best interests of its own citizens, it could not be thought of as a “sovereign” state.[wikipedia] […]

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Federated Media Sells Content Marketing Business To Focus On Programmatic

Media-seller Federated Media Publishing, which began in 2005 with big native advertising ambitions for independent bloggers, has given up that mission to focus on programmatic media. The company is selling its content marketing business to LIN Media, and is re-branding what remains, founded on FM’s acquisition of Lijit in 2011, as Sovrn holdings. […]

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