As the programmatic market stands, publishers have little to no insight into how their inventory is analyzed by advertisers. As a consequence, they are likely receiving lower prices for their inventory. Without access to that data, publishers have limited ability to make their inventory more attractive to their buyers. Why is this a problem? This […]
So we recently gave you a peek at 6 things publishers should never do. Now, we’re going to dive into the good stuff. Do these! And if you have another “must-do” please share it with us! 1. Be consistent. You’ll hear this a lot in the world of online publishing. It is important to find a […]
Here are some of the things we look for when we’re advising prospective publishers on their monetization potential — as well as some of the best tips we hear from our pro publishers. Download the full report here. Social Media THIS: Do use social media to promote your site. Social is not perfect, so just dive […]
Publishers should maintain an open, ongoing dialogue with their ad providers to make sure they are able to jump on new opportunities when they arise. […]
Sovrn Holdings, formerly the programmatic selling arm of Federated Media, on Tuesday announced that Tim Miller, CEO and chairman of Rally Software, has joined its board of directors. […]
Boulder-based advertising network Sovrn said today that it has named Rally Software CEO and Chairman Tim Miller to its board of directors. […]
BOULDER, Colo – September 2, 2014 – Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced the appointment of Tim Miller, CEO and Chairman of Rally Software (NYSE: RALY), to the Sovrn Board of Directors. […]
Current Picture Honest Slogans has been making the rounds on media outlets as of late. I create new ones weekly, and there have been numerous articles and write-ups about my work from Today Show Australia to The Huffington Post. The great thing about the site is how relatable and engaging it is to a vast […]