Sovrn and Viglink Partner with Netpop to Release Publisher Roundtable Monetization Report

team working at table

Publisher Roundtable is a community sharing platform powered by Netpop designed to let online publishers collaborate and learn how to grow their websites more effectively. Together, publishers can generate benchmarks around audience growth, content and monetization. Designed to benefit content publishers of all types and sizes, the goal of Publisher Roundtable is to arm publishers […]

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3 Strategies for Getting Started With Monetization

Getting Started with Monetization

This article was orginally published in ClickZ. Read the original article here. Site monetization is one of the biggest challengers that publishers large and small face when growing their influence. There is a plethora of monetization tactics, tools and services to choose from, and often this overload of options is intimidating enough to scare publishers […]

Read More… Gives Adtech Ecosystem a ‘C’ Grade

Independent Publishers, representing 150 million monthly unique visitors, collaborate at Publisher Roundtable to build industry knowledge around monetizing online content SAN FRANCISCO and BOULDER, Colo., – October 29, 2014 – Publisher Roundtable, a collective intelligence platform for online content publishers created by adtech companies Sovrn Holdings, VigLink and powered by research firm Netpop, is today […]

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The Big Question: What Do Wearables Mean for Advertisers?

wearable technology

Flurry Analytics recently compared the adoption of new technologies from the twenty and twenty-first centuries and found that smart device adoption is occurring 10 times faster than the PC revolution of the 80’s, two times faster than the Internet Boom of the 90’s, and 3x faster than social network adoption. Various technology writers have cited […]

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Found an Unwanted Ad Creative? Here's What to Do

locks on fence

Ad quality is one of publishers’ biggest concerns when onboarding a new ad partner.  Because all the major ad partners out there are plugged into a robust list of demand partners, there’s always bound to be some unwanted ads that slip through the cracks. Luckily for you, Sovrn has a strategy to block bad ads. Download the […]

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Inventory Quality & Why It Matters for Publishers

raspberries in teacup

Sovrn takes inventory quality extremely seriously. As a founding member of the IAB’s TOGI (Traffic of Good Intent) committee, with over two million sites in its network, we recognize it is crucial to invest heavily in quality control, which is why we have streamlined our approach to ensure the sites in our network are brand-safe […]

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How to Set Price Floors to Maximize Revenue

cpm price floors display ads revenue

When it comes to CPM floor prices, Sovrn publishers are welcome to set floors at any rate at which they feel their ad space should be valued. However, there are a few recommendations we have to optimize performance with floor prices. First, your floor should be set lower than the CPM you wish to earn […]

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