It can be tricky to begin to determine how to best monetize your site. Here are some tips for getting started. […]
Month: October 2014
Sovrn and Viglink Partner with Netpop to Release Publisher Roundtable Monetization Report
Publisher Roundtable is a community sharing platform powered by Netpop designed to let online publishers collaborate and learn how to grow their websites more effectively. Together, publishers can generate benchmarks around audience growth, content and monetization. Designed to benefit content publishers of all types and sizes, the goal of Publisher Roundtable is to arm publishers […]
3 Strategies for Getting Started With Monetization
This article was orginally published in ClickZ. Read the original article here. Site monetization is one of the biggest challengers that publishers large and small face when growing their influence. There is a plethora of monetization tactics, tools and services to choose from, and often this overload of options is intimidating enough to scare publishers […]
PublisherRoundtable.com Gives Adtech Ecosystem a ‘C’ Grade
Independent Publishers, representing 150 million monthly unique visitors, collaborate at Publisher Roundtable to build industry knowledge around monetizing online content SAN FRANCISCO and BOULDER, Colo., – October 29, 2014 – Publisher Roundtable, a collective intelligence platform for online content publishers created by adtech companies Sovrn Holdings, VigLink and powered by research firm Netpop, is today […]
Publishers Grade Themselves, Industry At ‘C’ Level For Monetization
Apparently publishers don’t think too highly of the digital ad industry’s monetization offerings — or of their own. A recent research report found that most publishers gave themselves (and the industry) a “C” grade when it came to effective monetization of content. […]
The Big Question: What Do Wearables Mean for Advertisers?
Flurry Analytics recently compared the adoption of new technologies from the twenty and twenty-first centuries and found that smart device adoption is occurring 10 times faster than the PC revolution of the 80’s, two times faster than the Internet Boom of the 90’s, and 3x faster than social network adoption. Various technology writers have cited […]
Programmatic Is Strong, Not Fat
The availability of more data and more inventory is a positive indicator of an industry on the rise. Programmatic capabilities driven by technology are a catalyst for positive change. […]
Found an Unwanted Ad Creative? Here's What to Do
Ad quality is one of publishers’ biggest concerns when onboarding a new ad partner. Because all the major ad partners out there are plugged into a robust list of demand partners, there’s always bound to be some unwanted ads that slip through the cracks. Luckily for you, Sovrn has a strategy to block bad ads. Download the […]
Inventory Quality & Why It Matters for Publishers
Sovrn takes inventory quality extremely seriously. As a founding member of the IAB’s TOGI (Traffic of Good Intent) committee, with over two million sites in its network, we recognize it is crucial to invest heavily in quality control, which is why we have streamlined our approach to ensure the sites in our network are brand-safe […]
Sovrn’s RTB+ Technology: How It Works
We’ve been hard at work the last several months evolving our RTB technology stack to continue providing our publishers with the highest yield optimization possible. Here is a very rough outline of how it all works! […]
How to Set Price Floors to Maximize Revenue
When it comes to CPM floor prices, Sovrn publishers are welcome to set floors at any rate at which they feel their ad space should be valued. However, there are a few recommendations we have to optimize performance with floor prices. First, your floor should be set lower than the CPM you wish to earn […]
Leveling the Advertising Playing Field: Data for All
As it stands, publishers don’t have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need access to the same data as advertisers. […]