#asksovrn Episode 1: What's the optimal number of ad zones?

sovrn stake your claim

Announcing #asksovrn. #asksovrn is a way for our publishers to ask us questions about ad performance, growing traffic, digital marketing, and other top of mind questions to help our publishers succeed. Every other Tuesday, we’ll post answers to the questions on our social handles (Facebook, Twitter, Vimeo) as well as on this blog. In this episode, we […]

Read More…

8 Steps to Installing Ad Tags in DFP

coffee bar

If an advertiser or ad network sends you a piece of creative code (also known as an ad tag) that calls another ad server, you will need to traffic that creative as a “third-party creative”. The key to successfully serving third-party creatives and minimizing discrepancies is to make sure that you are properly inserting macros […]

Read More…