6 Astounding Facts About Ad Blocking


When AdBlock Plus, an open source software allowing web users to browse the internet ad-free, was first released in 2007, it ignited a heated, global debate about the rights of online publishers. Some brushed off the emergence of these tools, others went as far as to proclaim ad blocking as tantamount to theft. With other […]

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Can online publishers embrace ad blocking?

With ad blocking on the rise and set to continue to grow, publishers are following various strategies to counter this threat. In this article for iMedia Connection, Keith Fagan, VP of Data at Sovrn, explores and rates the different tactics that publishers can take, from circumventing ad-blocking to micro-payments. He also explores a new option, where publishers take a proactive role in developing a new type of ad blocker. […]

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Enter to Win All-Access Pass: Sovrn I-Squared Publisher Summit

Sovrn I-Squared-sovrn.com

Calling all independent and influential publishers! From Aug. 12 – 26, 2015, Sovrn will be giving away one All-Access Pass to our upcoming I–Squared Summit taking place in San Francisco on Sept. 9. One lucky winner will receive an All-Access Pass to the event, which includes: One round trip ticket from any of the 50 U.S. […]

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#asksovrn Episode 1: What's the optimal number of ad zones?

Announcing #asksovrn. #asksovrn is a way for our publishers to ask us questions about ad performance, growing traffic, digital marketing, and other top of mind questions to help our publishers succeed. Every other Tuesday, we’ll post answers to the questions on our social handles (Facebook, Twitter, Vimeo) as well as on this blog. In this episode, we […]

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