How to Build Your Site’s Influence and Make Money We’re partnered with tapinfluence to cover our favorite topic: How to build your sites’ influence and make money blogging Learn best practices to make money blogging with influencer content and digital advertising. Join Ashley Fleckenstein (a Sovrn Publisher Advocate and blogger) from the blog Ashley Goes Abroad, […]
We are very excited to announce the winner of the #isquared2015 Twitter contest: Jennifer Nosek, Editor and Creative Director of Modern Dog Magazine! Jennifer gets a free trip to San Francisco from her home of Vancouver, Canada to attend the inaugural i² conference. She’ll also join us at the i² VIP dinner with the event […]
BOULDER, Colo., Aug. 27, 2015 – The I² Independent x Influential Summit today announced two new speakers for the Sept. 9 event taking place at the Fairmont in San Francisco. Ben Thompson, founder and author of stratechery.com will be kicking off the day with a morning keynote on “Aggregation Theory.” Tamsen Webster, executive producer of TEDx Cambridge, will be closing out the summit by discussing “What TED can teach us about content creation.” […]
We have put together a blog series leading up to our I² event in September that is tailored to capture thought-provoking ideas and commentary from visionaries, publishing leaders, independents, evangelists and the like. Everyday we have the pleasure of engaging with experts and innovators blazing their own path in the industry and we thought this […]
We have put together a blog series leading up to our I² event in September that is tailored to capture thought-provoking ideas and commentary from visionaries, publishing leaders, independents, evangelists and the like. Everyday we have the pleasure of engaging with experts and innovators blazing their own path in the industry and we thought this […]
Here’s the second episode of #asksovrn. In this episode, we answer “what’s the average difference in CPM for above vs. below the fold ads?” #QOTD – How many above vs. below the fold zones do you have? Share below. For those just joining us, #asksovrn is a way for our publishers to ask us questions about ad […]
The ad tech industry is facing a lot of turbulence and change, some of it self-inflicted. In this interview with Business Insider, Walter Knapp, CEO of Sovrn and 20 year tech veteran, shares some of his insights into what makes the ad tech world tick, why some ad tech companies and facing hard times, and what may be the future of the industry. […]
BOULDER, Colo. August 19, 2015 – Sovrn Holdings, Inc., advocate of and partner to almost 50,000 websites across the independent web, today announced that it has closed an $18 million funding round led by Foundry Group. The round includes participation from existing investors Oak Investment Partners, Archer Venture Acquisitions and John Battelle. […]
Who: Sovrn Holdings is bringing together pioneers, entrepreneurs and independent publishers to examine the transformation happening in the publishing industry with a particular focus on innovation among indie publishers as part of the first I2 Independent x Influential Conference www.isquaredevent.com, hashtag #isquared2015 […]
It’s Friday, August 14th, and that means i², our inaugural publisher summit, is less than a month away! We had so much fun creating the playlist for the event that we felt it would be unfair to keep it to ourselves. So whether you are joining us in San Francisco on September 9th, or just need […]
When AdBlock Plus, an open source software allowing web users to browse the internet ad-free, was first released in 2007, it ignited a heated, global debate about the rights of online publishers. Some brushed off the emergence of these tools, others went as far as to proclaim ad blocking as tantamount to theft. With other […]
With ad blocking on the rise and set to continue to grow, publishers are following various strategies to counter this threat. In this article for iMedia Connection, Keith Fagan, VP of Data at Sovrn, explores and rates the different tactics that publishers can take, from circumventing ad-blocking to micro-payments. He also explores a new option, where publishers take a proactive role in developing a new type of ad blocker. […]
Calling all independent and influential publishers! From Aug. 12 – 26, 2015, Sovrn will be giving away one All-Access Pass to our upcoming I–Squared Summit taking place in San Francisco on Sept. 9. One lucky winner will receive an All-Access Pass to the event, which includes: One round trip ticket from any of the 50 U.S. […]
Walter Knapp, CEO of Sovrn, was recently a finalist in the EY 2015 Entrepreneur of the Year’s ad technology category. In this article by Upstart Business Journal, Walter shares four of the business lessons he learned from his father in how to run a successful business. […]
#QOTD – How many ads should I have on my site? In this #asksovrn, Maggie and Ashley, two of our veteran Publisher Advocates sync up with our Data Science Team to uncover the answer to one of the most popular and important questions every publisher has about programmatic advertising: “How many ads should I have on […]