Webinar Recording: How to Build Your Site’s Influence and Make Money

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How to Build Your Site’s Influence and Make Money We’re partnered with tapinfluence to cover our favorite topic: How to build your sites’ influence and make money blogging  Learn best practices to make money blogging with influencer content and digital advertising. Join Ashley Fleckenstein (a Sovrn Publisher Advocate and blogger) from the blog Ashley Goes Abroad, […]

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Meet the #isquared2015 VIP Contest Winner

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We are very excited to announce the winner of the #isquared2015 Twitter contest: Jennifer Nosek, Editor and Creative Director of Modern Dog Magazine! Jennifer gets a free trip to San Francisco from her home of Vancouver, Canada to attend the inaugural i² conference. She’ll also join us at the i² VIP dinner with the event […]

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Advertising Technology Speakers Announced for I² Summit

BOULDER, Colo., Aug. 27, 2015 – The I² Independent x Influential Summit today announced two new speakers for the Sept. 9 event taking place at the Fairmont in San Francisco. Ben Thompson, founder and author of stratechery.com will be kicking off the day with a morning keynote on “Aggregation Theory.” Tamsen Webster, executive producer of TEDx Cambridge, will be closing out the summit by discussing “What TED can teach us about content creation.” […]

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VigLink CEO: One-To-One Marketing Key Trend for Pubs to Embrace

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We have put together a blog series leading up to our I² event in September that is tailored to capture thought-provoking ideas and commentary from visionaries, publishing leaders, independents, evangelists and the like. Everyday we have the pleasure of engaging with experts and innovators blazing their own path in the industry and we thought this would […]

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HANDLL CEO: Publishers Must Innovate Around Walled Gardens

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We have put together a blog series leading up to our I² event in September that is tailored to capture thought-provoking ideas and commentary from visionaries, publishing leaders, independents, evangelists and the like. Everyday we have the pleasure of engaging with experts and innovators blazing their own path in the industry and we thought this […]

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#asksovrn Episode #2: What's the Average Difference in CPM for Above vs. Below the Fold Ads?

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Here’s the second episode of #asksovrn. In this episode, we answer “what’s the average difference in CPM for above vs. below the fold ads?” #QOTD – How many above vs. below the fold zones do you have? Share below. For those just joining us, #asksovrn is a way for our publishers to ask us questions about ad […]

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This 20-year veteran of the ad tech industry explains why it’s in such trouble now

The ad tech industry is facing a lot of turbulence and change, some of it self-inflicted. In this interview with Business Insider, Walter Knapp, CEO of Sovrn and 20 year tech veteran, shares some of his insights into what makes the ad tech world tick, why some ad tech companies and facing hard times, and what may be the future of the industry. […]

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Now Playing: the Official i² Spotify Playlist

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It’s Friday, August 14th, and that means i², our inaugural publisher summit, is less than a month away! We had so much fun creating the playlist for the event that we felt it would be unfair to keep it to ourselves. So whether you are joining us in San Francisco on September 9th, or just need […]

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