Call us ambitious, but Sovrn Traffic, our new traffic analytics suite, is in many ways more robust than Google Analytics for incoming ad traffic. This is because Sovrn Traffic helps you understand your traffic not just by volume, but by value. Our analytics dive into exactly how much your traffic is worth to you in terms of […]
Are you set up to beat ad blocking in 2016? Ad blocking has quickly become one of the most talked about topics in digital publishing media. One of the more frustrating things about ad blocking is the fact that as of right now, publishers do not have much power in the equation. By the nature […]
1. Use Deep Linking You may be thinking, “What is deep-linking?” Simply put, deep-linking means directing the reader past the home page of a website to the product directly. This means the reader can purchase the product directly via the linked webpage, increasing the odds you’ll net an affiliate sale. 2. Integrate Display Ads and Links While many […]
On the Ad Ops team at sovrn, we review lots of sites each day – we see the good, the bad and the ugly. Clean sites help you build your brand’s trust and encourage readers to return – low quality sites do the opposite. Today we are bringing you our site quality checklist – make sure […]
Scaling Ad Operations Sortable Ad Engine helps publishers automate their ad operations allowing them to focus on creating great content, and stop worry about ads. As the team took on more sites and more impressions, it became overwhelming to limit lost impressions and discrepancies through updating line items, price floors and passbacks. As Daniel Jantzi, […]
A Partner-Agnostic Solution Livingly Media owns and operates four well-known online brands: their flagship lifestyle website, Livingly.com; entertainment news site, Zimbio.com; home decor and design site, Lonny.com; and fashion and beauty site, Stylebistro.com. Combined, these sites generate over 500m pageviews from more than 25M unique visitors each month. With its size, scale, and growth plans, […]
Waterfall Optimization Headaches Each morning, Ahmed Karim, Ad Operations Lead at SpanishDict dedicated significant time adjusting price floors and passbacks to maximize their revenue. As demand partners were added to their stack, it became apparent the winning bid wasn’t always the highest bid. To optimize revenue, Ahmed dedicated more time adjusting price floors and dove […]
There’s no more avoiding it. It’s time to deal with Ad Blocking. If you have been following the media around online publishing lately, you’ve probably heard about ad blocking. In case you haven’t, here’s a brief intro as to what ad blocking actually is: ad blocking is a content filtering and ad blocking extension that allows […]
Ad blocking is fast becoming a bigger problem than ever for publishers, and it’s not going anywhere soon. In 2014 the number of ad blocking users grew by a whopping 42%. For publishers large and small, ad revenue has taken a huge hit. PageFair estimates the loss of 2015 global revenue due to ad blocking […]