Sovrn has again been ranked as one of the safest ad networks in the business. Pixalate released the November 2017 rankings for its Global Seller Trust Index, and Sovrn once again appears in the top 2 for the US. The Global Seller Trust Index is an independent quality ranking for digital advertising. Ratings are based […]
Only five months away, GDPR could change the course of advertising forever. Currently slated for 2019, the ePrivacy Directive is driving even greater concern in all corners of the industry. Are we ready, and should we really be fearful of its impending introduction, or does it present myriad opportunities? In a series of features, reflecting […]
Cleaning up the digital ad supply chain is now the rallying cry for most of the digital media industry, with publishers, brands, agencies and ad tech vendors all piling in. That drive toward transparency has made the somewhat dryly named ads.txt a hot topic in media. Momentum behind ads.txt adoption is increasing, with 44 […]
Both the adoption of Ads.txt and commercialization of blockchain solutions have the IAB optimistic about the prospects for Ads.cert, a follow-up to Ads.txt that uses cryptographic security measures to authenticate inventory. While Ads.txt helps authorize inventory sources, it doesn’t solve the authentication problem, said Neal Richter, CTO of Rakuten Marketing and co-chair of the […]
Brands are taking an increasingly tough stance on the quality of digital ad inventory, leading them to employ a variety of tactics and techniques to guarantee the value of the websites on which they advertise, writes Andy Evans, CMO at Sovrn, exclusively for ExchangeWire. Read the whole article here: Should Media Buyers Resist the […]