Brand Safety Summit London Focuses on GDPR, Artificial Intelligence and Making Digital Advertising Work For Healthcare

  The 614 Group announced today that the 8th Brand Safety Summit, entitled Brand Safety Applied will take place in London on March 15, 2018. The agenda will feature a mix of discussions, case studies and keynotes. The event brings together senior industry thought leaders to discuss solutions to digital media’s most pressing issues. This year’s […]

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Direct Marketing News talks about The 4 AdTech Trends to Adopt in 2018

  Advertising has seen a massive shift in recent years. By making the transition from print- and analog-based mediums, agencies have obviously capitalize on the emerging trends in mobile computing, smartphone technology and social media in ways we never thought possible. As such, the future landscape of online marketing is set to benefit from some […]

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The state of ad blocking, by Jack Downey, Vice President of Sovrn Labs

  The state of ad blocking is a much-discussed topic in the digital advertising industry with some reports suggesting ad blocker use is stagnating, or at least adoption is slowing, while others speculate it will accelerate as mobile ad blocking becomes more prevalent. Google’s controversial decision to enable an ad-blocker by default in the version […]

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Andy Evans, Sovrn CMO, talks about display advertising and why viewability is vastly overrated

  When the Media Ratings Council (MRC) released its viewability standard in 2014, it was a huge step forward for online digital advertising. Going back to the early days when I started my first digital business in 1999, publishers unwittingly filled their web pages with ads with little thought for whether they were going to […]

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Andy Evans Dissects UK Govt’s Review of Local News

  Last week, UK Prime Minister Theresa May announced a review into the future of the newspaper industry, which included a planned investigation into “the operation of the digital advertising supply chain including funding flows and its role in creating or reducing value for publishers.” May fears fake news and poor quality journalism are threatening […]

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Advertising Has A Problem, But Ads.txt Can’t Fix It Alone

There’s a shiny new weapon in the fight against digital ad fraud, and everybody’s talking about it. Although the ads.txt initiative sounds innocuous and might not seem like a particularly dramatic defence against the ad fraud problem the digital advertising industry is facing, it represents a major step forward for the market and is being adopted […]

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