Have you been lucky enough to get your hands on one of of Sovrn’s new notebooks and pens? If you happened to be at IAB’s Annual Leadership Meeting in Palm Desert, from 11th to 13th February, then you may already have one! These are not ordinary notebooks, these are RocketPad Smart Notepad. Paired with the […]
On February 21st, 2018, we hosted an AMA with Sovrn’s Support Engineering team. We received many questions around Ads.txt, header bidding, & DFP. Below is a transcribed version of our live AMA. Q: What’s the deal with Ads.txt? A: Ads.txt is a simple verification method used by DSPs/buy-side platforms to ensure that the […]
The 614 Group announced today that the 8th Brand Safety Summit, entitled Brand Safety Applied will take place in London on March 15, 2018. The agenda will feature a mix of discussions, case studies and keynotes. The event brings together senior industry thought leaders to discuss solutions to digital media’s most pressing issues. This year’s […]
Advertising has seen a massive shift in recent years. By making the transition from print- and analog-based mediums, agencies have obviously capitalize on the emerging trends in mobile computing, smartphone technology and social media in ways we never thought possible. As such, the future landscape of online marketing is set to benefit from some […]
The state of ad blocking is a much-discussed topic in the digital advertising industry with some reports suggesting ad blocker use is stagnating, or at least adoption is slowing, while others speculate it will accelerate as mobile ad blocking becomes more prevalent. Google’s controversial decision to enable an ad-blocker by default in the version […]
When the Media Ratings Council (MRC) released its viewability standard in 2014, it was a huge step forward for online digital advertising. Going back to the early days when I started my first digital business in 1999, publishers unwittingly filled their web pages with ads with little thought for whether they were going to […]
Last week, UK Prime Minister Theresa May announced a review into the future of the newspaper industry, which included a planned investigation into “the operation of the digital advertising supply chain including funding flows and its role in creating or reducing value for publishers.” May fears fake news and poor quality journalism are threatening […]
It’s the start of a new year and what better way to ensure your publisher business’ success in 2018 than partnering with the best ad networks in the industry? To help you save time and skyrocket your success, MonetizeMore have reviewed multiple top advertising networks in the industry and picked the top ad networks for […]
There’s a shiny new weapon in the fight against digital ad fraud, and everybody’s talking about it. Although the ads.txt initiative sounds innocuous and might not seem like a particularly dramatic defence against the ad fraud problem the digital advertising industry is facing, it represents a major step forward for the market and is being adopted […]
“Sovrn is passionate about working with independent publishers of quality content. To offer further quality metrics to our buyers, we have chosen to work with Factmata to help build new whitelists of inventory that are free of hate speech, politically extreme, and fake/spoof content,” said Andy Evans, CMO at Sovrn. “This is a new offering […]