How to Start Earning with Exchange Bidding

Adding Google Exchange Bidding to your advertising strategy can be a smart way to see an immediate boost to your revenue. We were early partners during Google’s Exchange Bidding (EB) beta tests, and we continue to be strong EB and EB video performers. Exchange Bidding is a powerful part of a holistic site monetization strategy, […]

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Myth-Busting: Sovrn Only Focuses on Publishers

True or False: Sovrn is different from other advertising exchanges. They only focus on independent publishers. Advertisers are less important. Well, that’s partially true. Sovrn is different, and we pride ourselves on this. While other sell-side platforms focus on getting pieces of the advertising businesses of large media companies, Sovrn is much more focused on […]

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3 Reasons Why Viewability and User Engagement are the Perfect Love Story

Viewability has quickly become one of the most important metrics in digital advertising. High viewability is key in driving up revenue, and ensures that your demand partners want to spend money on your inventory. Demand partners are no longer paying for non-viewable ads. If your ads aren’t viewable, you won’t gain revenue from them. Viewability […]

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Introducing Sovrn //Signal and Sovrn //Connect

Sovrn //Signal //Connect Viewability Products

New names. New possibilities. An even brighter future. It’s hard to be a storyteller. It’s harder than ever to capture and hold on to people’s attention, to get them to engage. That’s why we build products that reward you for the work you’ve done in building your dedicated audience, and make it easier for you […]

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