Publishers know how important reader engagement is. Engaging content—in written, video, or any other format—drives the growth of both audience and business. Without engaging content, readers disappear. Without readers, a publisher collapses. Brands, agencies, and buyers depend on engagement with their content for the same reasons. The revenue impacts of attentive readers and attention-generating content, […]
There’s been a lot of buzz on the internet recently surrounding Google’s upcoming SameSite update (also known as Chrome 80) to their Chrome browser. Now that Google has also announced they’ll eventually kill the third-party cookie entirely (which won’t happen until two years from now), the two issues have quickly become conflated in online conversation. […]
Across the world, nearly 4.5 billion people access the internet—that’s 58% of the global population. In all, there are nearly 200 million active websites, all competing for their share of the 6+ hours of daily attention most users give to the World Wide Web. The internet changed everything about the way we create and consume […]
Values offer important insights into how a person or an organization makes decisions. Ours provide the foundation for hiring, promoting, recognizing, rewarding, and even parting ways with people. While we can (and should) generally agree on the shared Sovrn values, it’s better that each of us has personal examples to describe what each value means […]
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//Managed ServicesFormerly: Proper Media| Cookie | Duration | Description |
|---|---|---|
| __hssrc | session | This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session. |
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| Cookie | Duration | Description |
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| __cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| __hssc | 30 minutes | HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. |
| _auth | 1 year | This cookie is set by Pinterest that collects statistical details to track the use of its services. |
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| bcookie | 2 years | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. |
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| Cookie | Duration | Description |
|---|---|---|
| __hstc | 1 year 24 days | This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
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| vuid | 2 years | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website. |
| Cookie | Duration | Description |
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| _mkto_datetime | 1 month | This cookie is set by Marketo. |
| bscookie | 2 years | This cookie is a browser ID cookie set by Linked share Buttons and ad tags. |
| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
