Why reader engagement matters (the most)

Publishers know how important reader engagement is. Engaging content—in written, video, or any other format—drives the growth of both audience and business. Without engaging content, readers disappear. Without readers, a publisher collapses. Brands, agencies, and buyers depend on engagement with their content for the same reasons. The revenue impacts of attentive readers and attention-generating content, […]

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What is the Chrome SameSite update?

There’s been a lot of buzz on the internet recently surrounding Google’s upcoming SameSite update (also known as Chrome 80) to their Chrome browser. Now that Google has also announced they’ll eventually kill the third-party cookie entirely (which won’t happen until two years from now), the two issues have quickly become conflated in online conversation. […]

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Attention is scarce. That makes it valuable.

Across the world, nearly 4.5 billion people access the internet—that’s 58% of the global population. In all, there are nearly 200 million active websites, all competing for their share of the 6+ hours of daily attention most users give to the World Wide Web.  The internet changed everything about the way we create and consume […]

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Sovrn Values

sovrn values

Values offer important insights into how a person or an organization makes decisions. Ours provide the foundation for hiring, promoting, recognizing, rewarding, and even parting ways with people. While we can (and should) generally agree on the shared Sovrn values, it’s better that each of us has personal examples to describe what each value means […]

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