Sovrn is First SSP to Support IAB Tech Lab’s Seller Defined Audiences Specification in Prebid.org

Boulder, Colorado (August 19, 2021): Working to provide publishers a standardized and scalable way to transact their first-party data Sovrn Holdings, Inc, a publisher-focused technology company, today announced its participation in a proof of concept (POC) focused on testing programmatic seller-defined audiences in the bidstream with network partners. In preparation for the loss of third-party cookies, […]

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