Our mission from the outset has always been to build a premium ad network of publishers free of fraud and built on trust, so we’re extremely pleased to announce that we have now also been verified in the UK by the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC for Anti Ad-Fraud.
Sovrn has built a strong reputation founded on brand safety, transparency and trust for serving publishers and buyers, and led the way in weeding out sub-standard inventory. As well as receiving this JICWEBS seal, Sovrn was also recently awarded the seal for Brand Safety by JICWEBS, Sovrn also has a collection of seals from TAG (Trustworthy Accountability Group), is a member of the IAB (Internet Advertising Bureau in the UK and the USA) and AOP (Association of Online Publishers UK), and is a part of the Coalition for Better Ads.
The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardize brand reputation. The organisations that are listed as JICWEBS Anti Ad-Fraud signatories have been awarded this seal for reducing the risk of exposure to ad fraud.
Andy Evans, CMO at Sovrn comments: “Sovrn are incredibly proud to be recognised yet again as an industry leader in anti ad-fraud. We are constantly striving to ensure a safe environment for all of our partners, and this certification is proof that our rigorous 25+ step process offers outstanding assurances to our publishers and buyers.”
The full list of Anti Ad-Fraud signatories can be found on the JICWEBS website here.