The Absolute Beginner’s Guide to Google DFP

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Organize your ad stack and increase your ad revenue with this step-by-step guide to Google DoubleClick for Publishers. DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile pages, mobile apps, games, or a combination. Today we are going to cover three basics of […]

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What Is an Ad Server?

What is an ad server? sovrn.com

As an online publisher, running ads is probably one of the main ways you monetize your website. However, putting ads on your site can be a daunting endeavor. Therefore it’s important to understand the different terms that come along with display advertising. Today we’re going to talk a little bit about ad servers. What Is […]

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6 Common DFP Pitfalls to Watch Out For

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By now, you’re probably aware of the benefits of using DFP, Google’s ad server for publishers. DFP offers more flexibility, can help with latency and allows you to manage all of your advertising from one place. But it’s no secret that DFP is difficult to set up, especially for digital advertising newbies. Here are common pitfalls that […]

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Infographic: Is Your Site Ready for Header Bidding?

header bidding infographic sovrn.com

When header bidding was new to the advertising scene one short year ago, the new innovation was really only accessible to a select group of websites. Header bidding integrations required custom development, and therefore only sites who had their own technical resources – or the cash to outsource development – could move forward with header […]

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