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Sovrn Holdings, Inc. Announces Acquisition of Proper Media

We're excited to combine and expand our solutions that help publishers make more money, more profitably. Learn More

Graphiq Increases Revenue by More than 40% with Header Bidding

header-bidding-case-study-sovrn.com

As for many other publishers, header bidding has been a boon for Graphiq’s advertising revenue. “We started header bidding in March 2015, and out of the gate we saw gains of around 30%. We’ve continued to see gains throughout the past year. We can confidently say our revenue has increased more than 40% since we started […]

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#asksovrn: What is Dynamic Allocation?

dynamic allocation #asksovrn sovrn.com

We receive a lot of questions about dynamic allocation, so wanted to definite it and explain how to set it up. Without further ado… Dynamic allocation is a feature available in DoubleClick for Publishers designed to maximize the monetization of DFP inventory. It does this by enabling Google Ad Exchange to compete for impressions on […]

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