As for many other publishers, header bidding has been a boon for Graphiq’s advertising revenue. “We started header bidding in March 2015, and out of the gate we saw gains of around 30%. We’ve continued to see gains throughout the past year. We can confidently say our revenue has increased more than 40% since we started […]
We receive a lot of questions about dynamic allocation, so wanted to definite it and explain how to set it up. Without further ado… Dynamic allocation is a feature available in DoubleClick for Publishers designed to maximize the monetization of DFP inventory. It does this by enabling Google Ad Exchange to compete for impressions on […]
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//CommerceAffiliate marketing
//Commerce CompareFormerly: Monetizer101
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