Ad Fraud Webinar: Best Practices for Programmatic Quality

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Sovrn’s VP of Product Strategy, Chris Crawfurd will be on a panel alongside OpenX, Fyber, GroundTruth and Tony Casson from Pixalate, discussing best practices for working with publishers on programmatic quality. These experts will share common ad fraud issues they’ve faced along with unique ways they’ve overcome these challenges. They will also share what they’re doing […]

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Ads.txt – Why It’s Important to Both Sellers and Buyers

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What’s the problem? With billions of dollars at stake, the digital advertising industry has attracted bad players who are fraudulently siphoning revenue from our industry, costing both publisher and brands dearly.  It is estimated that it could cost the ad business over $16 billion globally in 2017 out of a total $85 billion in spend. […]

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Sovrn UK Verified by JICWEBS for Anti-Fraud Work

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Our mission from the outset has always been to build a premium ad network of publishers free of fraud and built on trust, so we’re extremely pleased to announce that we have now also been verified in the UK by the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC […]

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Inventory Quality & Why It Matters for Publishers

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Sovrn takes inventory quality extremely seriously. As a founding member of the IAB’s TOGI (Traffic of Good Intent) committee, with over two million sites in its network, we recognize it is crucial to invest heavily in quality control, which is why we have streamlined our approach to ensure the sites in our network are brand-safe […]

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