How to Create and Install Ad Tags in Meridian

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Here’s a quick step-by-step guide on how to create and install ad tags in Meridian. Let’s get started! 1. Sign into your Meridian account   2. Navigate to Tools From your Meridian dashboard, navigate to Tools. 3. Create ad tag Once in your Tools dashboard, click on the yellow button at the top-right: Create Ad […]

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6 Common DFP Pitfalls to Watch Out For

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By now, you’re probably aware of the benefits of using DFP, Google’s ad server for publishers. DFP offers more flexibility, can help with latency and allows you to manage all of your advertising from one place. But it’s no secret that DFP is difficult to set up, especially for digital advertising newbies. Here are common pitfalls that […]

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Header Bidding Explained: Terms to Know

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Today we are going break down all of the different elements of a header bidding implementation, from the header bidding wrapper to DFP line items, to help you better understand the mechanics of how header bidding works. A quick technical overview of header bidding Before we jump into the specific elements involved in a header […]

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How to Install Sovrn Ad Tags on a WordPress Site

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Follow these steps to properly install your Sovrn ad tags on your WordPress website. Please note that if the code is not installed correctly, the ads will not appear. Let’s get started! 1. Navigate to Widget Locate the Widgets tab in your dashboard on the left. 2. Locate the Text widget After locating the Text […]

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How to Insert Ads into Specific WordPress Posts

How to Add Specific Ad Tags in WordPress sovrn.com

Our publishers often want to insert ads into specific WordPress posts rather than have ads show up on every post. Good news – it’s easy to do that! There are two ways to insert ads into specific WordPress posts – you can either use a plugin or hard-code the ads manually. How to insert ads into […]

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