Tag: in-view

Best Use of Tech Finalist at Marketing New Thinking Awards

Posted on by Hayley Strang

Last night, 27th September 2017, the Marketing New Thinking Awards, held at the iconic One Marylebone in London, saw Sovrn yet again reach the final for another award for our innovative Viewable Engagement Time product (Read this to see how //Signal works). Amongst others, Sovrn also recently won The Drum Award for “Best Overall Technology for […]

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Three Metrics for Viewable Ads

Posted on by sovrnmarketing
three metrics for viewable ads

In-view ads are in high demand across the advertising industry. Instead of rubbing the genie’s belly hoping their ads are seen by a reader, advertisers can now guarantee that their ads are being engaged with. Say what? When understanding in-view ads, there are three metrics to pay attention to: dwell time, engagement time and percent […]

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