Monetization Tools & Tech Viewability

Best Use of Tech Finalist at Marketing New Thinking Awards

sovrnmarketing // September 28, 2017

marketing new thinking awards

Last night, 27th September 2017, the Marketing New Thinking Awards, held at the iconic One Marylebone in London, saw Sovrn yet again reach the final for another award for our innovative Viewable Engagement Time product (Read this to see how Signal works).

Amongst others, Sovrn also recently won The Drum Award for “Best Overall Technology for Programmatic Trading”, by enabling publishers to enjoy significant revenue uplift by using the product.
Sovrn was honoured to be nominated alongside a prestigious crowd:

  • Manning Gottlieb OMD (for Virgin Media)
  • BBH (for Boots), Zone (for BOXT)
  • OMD UK (for Channel 4)
  • Mention Me (for Radley)
  • Havas Media / Innocean Worldwide UK (for Hyundai)

Although we didn’t win this time, we’ll keep working to improve this and our other products to keep helping publisher do more of what they love.
To find out more about working with Sovrn, contact us.

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