Ancient History Encyclopedia Grows Revenue by 26% with //Signal

Tools & Tech

Ancient History Encyclopedia is the world’s most-read history encyclopedia. Their mission is to improve history education worldwide by creating the […]

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Watchers on the Wall Doubles Revenue with Sovrn

Tools & Tech

Watchers on the Wall, a prominent Game of Thrones news site, has nearly doubled their advertising revenue since working with […]

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How to Create and Install Ad Tags in Meridian

Tools & Tech

Here’s a quick step-by-step guide on how to create and install ad tags in Meridian. Let’s get started! 1. Sign […]

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Under the Hood: SpanishDict.com and Their Header Bidding Journey

Header Bidding

Waterfall Optimization Headaches Each morning, Ahmed Karim, Ad Operations Lead at SpanishDict dedicated significant time adjusting price floors and passbacks […]

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Graphiq Increases Revenue by More than 40% with Header Bidding

Header Bidding

As for many other publishers, header bidding has been a boon for Graphiq’s advertising revenue. “We started header bidding in […]

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5 Key Benefits of Display Advertising for Bloggers

Monetization

According to a recent survey of publishers from Sovrn, TapInfluence and Viglink, 72% percent of professional publishers named display advertising […]

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7 Lucky Mobile Advertising Trends

Mobile

We’ve heard it over and over that mobile is exploding, mobile is booming, mobile is the next big thing. Well, […]

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The #1 Google AdSense Mistake

Monetization

Google Adsense is a wonderful tool for bloggers of all sizes who want to make money from their websites with […]

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What’s the Difference Between Asynchronous and Synchronous Ad Tags?

Monetization

If you’re a blogger or professional publisher monetizing your site through some form of display advertising, you’ve more than likely […]

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How to Install Sovrn Ad Tags on a WordPress Site

Tools & Tech

Follow these steps to properly install your Sovrn ad tags on your WordPress website. Please note that if the code […]

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What Is the Difference Between Direct and Programmatic Sales?

Monetization

Direct sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels […]

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How To Make Money Blogging in 2016

Monetization

Whether you’re just getting started or you’re a seasoned blogger just looking for new tips, you’ve all done some research […]

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Black Friday and Cyber Monday CPMs Reach New High in 2015

Tools & Tech

Over the holidays, advertisers spend more money targeting online consumers than any other time of year. Digital ad spend in […]

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4 Techniques That Can Drastically Increase Your Affiliate Income

Monetization

We just rolled out a Sovrn affiliate marketing program, sovrn Ambassadors! Here’s how it works:  when you refer another publisher, we […]

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Calling All Professional Publishers: Here’s Why Ad Blocking Needs to Be on Your Radar in 2016

Tools & Tech

There’s no more avoiding it. It’s time to deal with Ad Blocking. If you have been following the media around […]

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The Number One Ad Blocking Mistake Publishers Are Making

Tools & Tech

Ad blocking is fast becoming a bigger problem than ever for publishers, and it’s not going anywhere soon. In 2014 […]

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Increasing Audience Engagement: Publisher Roundtable

Tools & Tech

Professional Publishers Share Their Secrets:  How To Increase Your Audience Engagement Earlier this year, we partnered with TapInfluence and Netpop […]

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5 Killer Ways to Boost Your CPMs over the Holidays

Monetization

The holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers and bloggers to […]

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Political Advertising: Coming Soon to a Screen Near You

Monetization

Nerd Quiz: What do US Presidents Calvin Coolridge, Dwight Eisenhower, and Barack Obama all have in common?   Answer: They […]

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6 Astounding Facts About Ad Blocking

Monetization

When AdBlock Plus, an open source software allowing web users to browse the internet ad-free, was first released in 2007, […]

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What Is a Price Floor & How Should I Be Using Them?

Mobile

What is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. […]

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Mobilegeddon: The Effects of Google’s Recent Mobile Algorithm Update

Mobile

It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the […]

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Infographic: Customer Journey Mapping Across Devices

Mobile

When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers […]

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You Asked. We Answered. What Attributes Make Sovrn Publishers Successful?

Monetization

In our communications with publishers we receive a lot of questions regarding Sovrn and the ad tech industry. Here are […]

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Get Sovrn Started in 8 Quick Steps

Tools & Tech

Let’s Get Started! Welcome to the Sovrn network of independent and influential publishers! We’re here to help you thrive in […]

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Google’s Quality Update: What You Need to Know

Tools & Tech

Google has rolled out another update to their search algorithm and this one is all about quality. The purpose of […]

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5 Steps Towards Making a Profit With Display Advertising

Monetization

When starting down the path of website monetization, particularly display advertising, it can become a bit overwhelming relatively quickly. There […]

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List Growth and Conversion Optimization: Targeting the Brain

Tools & Tech

Single words or phrases can have a profound impact on the way people make decisions. The Subcortical and Limbic parts […]

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RPM vs CPM & Why It Matters For Publishers

Tools & Tech

It’s a common misconception among publishers that you can’t use multiple ad networks at once. Not only is it not […]

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Blogger Tip: How to Organize Your Ad Stack

Tools & Tech

Leveraging Scale After speaking with a lot of publishers about ad stack optimization strategies, we realized that a lot of […]

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Back to the Basics: Building a Content Strategy Around Targeted Keywords

Tools & Tech

SEO is a demanding game that publishers have to play in order for their site to gain any sort of […]

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Publisher Roundtable Analysis: Blog Monetization Tactics by Size of Site

Tools & Tech

As a publisher you should always be thinking about how you are monetizing your site. Working closely with everyone from […]

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