Ancient History Encyclopedia is the world’s most-read history encyclopedia. Their mission is to improve history education worldwide by creating the […]
Watchers on the Wall Doubles Revenue with Sovrn
Tools & TechWatchers on the Wall, a prominent Game of Thrones news site, has nearly doubled their advertising revenue since working with […]
How to Create and Install Ad Tags in Meridian
Tools & TechHere’s a quick step-by-step guide on how to create and install ad tags in Meridian. Let’s get started! 1. Sign […]
Under the Hood: SpanishDict.com and Their Header Bidding Journey
Header BiddingWaterfall Optimization Headaches Each morning, Ahmed Karim, Ad Operations Lead at SpanishDict dedicated significant time adjusting price floors and passbacks […]
Graphiq Increases Revenue by More than 40% with Header Bidding
Header BiddingAs for many other publishers, header bidding has been a boon for Graphiq’s advertising revenue. “We started header bidding in […]
5 Key Benefits of Display Advertising for Bloggers
MonetizationAccording to a recent survey of publishers from Sovrn, TapInfluence and Viglink, 72% percent of professional publishers named display advertising […]
7 Lucky Mobile Advertising Trends
MobileWe’ve heard it over and over that mobile is exploding, mobile is booming, mobile is the next big thing. Well, […]
The #1 Google AdSense Mistake
MonetizationGoogle Adsense is a wonderful tool for bloggers of all sizes who want to make money from their websites with […]
What’s the Difference Between Asynchronous and Synchronous Ad Tags?
MonetizationIf you’re a blogger or professional publisher monetizing your site through some form of display advertising, you’ve more than likely […]
How to Install Sovrn Ad Tags on a WordPress Site
Tools & TechFollow these steps to properly install your Sovrn ad tags on your WordPress website. Please note that if the code […]
What Is the Difference Between Direct and Programmatic Sales?
MonetizationDirect sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels […]
How To Make Money Blogging in 2016
MonetizationWhether you’re just getting started or you’re a seasoned blogger just looking for new tips, you’ve all done some research […]
Black Friday and Cyber Monday CPMs Reach New High in 2015
Tools & TechOver the holidays, advertisers spend more money targeting online consumers than any other time of year. Digital ad spend in […]
4 Techniques That Can Drastically Increase Your Affiliate Income
MonetizationWe just rolled out a Sovrn affiliate marketing program, sovrn Ambassadors! Here’s how it works: when you refer another publisher, we […]
Calling All Professional Publishers: Here’s Why Ad Blocking Needs to Be on Your Radar in 2016
Tools & TechThere’s no more avoiding it. It’s time to deal with Ad Blocking. If you have been following the media around […]
The Number One Ad Blocking Mistake Publishers Are Making
Tools & TechAd blocking is fast becoming a bigger problem than ever for publishers, and it’s not going anywhere soon. In 2014 […]
Increasing Audience Engagement: Publisher Roundtable
Tools & TechProfessional Publishers Share Their Secrets: How To Increase Your Audience Engagement Earlier this year, we partnered with TapInfluence and Netpop […]
5 Killer Ways to Boost Your CPMs over the Holidays
MonetizationThe holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers and bloggers to […]
Political Advertising: Coming Soon to a Screen Near You
MonetizationNerd Quiz: What do US Presidents Calvin Coolridge, Dwight Eisenhower, and Barack Obama all have in common? Answer: They […]
HANDLL CEO: Publishers Must Innovate Around Walled Gardens
Social MediaWe have put together a blog series leading up to our I² event in September that is tailored to capture […]
6 Astounding Facts About Ad Blocking
MonetizationWhen AdBlock Plus, an open source software allowing web users to browse the internet ad-free, was first released in 2007, […]
What Is a Price Floor & How Should I Be Using Them?
MobileWhat is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. […]
Mobilegeddon: The Effects of Google’s Recent Mobile Algorithm Update
MobileIt has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the […]
Infographic: Customer Journey Mapping Across Devices
MobileWhen marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers […]
You Asked. We Answered. What Attributes Make Sovrn Publishers Successful?
MonetizationIn our communications with publishers we receive a lot of questions regarding Sovrn and the ad tech industry. Here are […]
Get Sovrn Started in 8 Quick Steps
Tools & TechLet’s Get Started! Welcome to the Sovrn network of independent and influential publishers! We’re here to help you thrive in […]
Google’s Quality Update: What You Need to Know
Tools & TechGoogle has rolled out another update to their search algorithm and this one is all about quality. The purpose of […]
5 Steps Towards Making a Profit With Display Advertising
MonetizationWhen starting down the path of website monetization, particularly display advertising, it can become a bit overwhelming relatively quickly. There […]
List Growth and Conversion Optimization: Targeting the Brain
Tools & TechSingle words or phrases can have a profound impact on the way people make decisions. The Subcortical and Limbic parts […]
RPM vs CPM & Why It Matters For Publishers
Tools & TechIt’s a common misconception among publishers that you can’t use multiple ad networks at once. Not only is it not […]
Blogger Tip: How to Organize Your Ad Stack
Tools & TechLeveraging Scale After speaking with a lot of publishers about ad stack optimization strategies, we realized that a lot of […]
Back to the Basics: Building a Content Strategy Around Targeted Keywords
Tools & TechSEO is a demanding game that publishers have to play in order for their site to gain any sort of […]
Publisher Roundtable Analysis: Blog Monetization Tactics by Size of Site
Tools & TechAs a publisher you should always be thinking about how you are monetizing your site. Working closely with everyone from […]
