What is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. Just in case you don’t, here’s a quick price floor definition: A price floor is a fixed CPM rate that prevents an ad partner from serving campaigns that pay below a certain price threshold. For […]
You’re already using //Commerce, so you’re probably a pretty savvy publisher. And if you’re not—well, it’s high time you start. The biggest spending weekend of the year is on its way, so here are 3 tips to boost //Commerce revenue during Q4. Tip #1: Create a gift guide If gift guides aren’t part of your […]
Ancient History Encyclopedia is the world’s most-read history encyclopedia. Their mission is to improve history education worldwide by creating the most complete, freely accessible and reliable history resource in the world. In November 2016, Jan Van Der Crabben, CEO of Ancient History Encyclopedia partnered with Sovrn and their //Signal product. While he was using a […]
Watchers on the Wall, a prominent Game of Thrones news site, has nearly doubled their advertising revenue since working with Sovrn. “Depending on the month, we earn anywhere between 70 and 100% more than we did with AdSense alone,” says Oz, co-founder of WatchersontheWall.com. Oz and a group of fellow writers founded Watchers on the […]
Organize your ad stack and increase your ad revenue with this step-by-step guide to Google DoubleClick for Publishers. DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile pages, mobile apps, games, or a combination. Today we are going to cover three basics of […]
Here’s a quick step-by-step guide on how to create and install ad tags in Meridian. Let’s get started! 1. Sign into your Meridian account 2. Navigate to Tools From your Meridian dashboard, navigate to Tools. 3. Create ad tag Once in your Tools dashboard, click on the yellow button at the top-right: Create Ad […]
As for many other publishers, header bidding has been a boon for Graphiq’s advertising revenue. “We started header bidding in March 2015, and out of the gate we saw gains of around 30%. We’ve continued to see gains throughout the past year. We can confidently say our revenue has increased more than 40% since we started […]
According to a recent survey of publishers from Sovrn, TapInfluence and Viglink, 72% percent of professional publishers named display advertising as their top tactic for blog monetization. Why? Let’s find out. Here are the five key benefits of display advertising as a source of income for bloggers and publishers. 1. A source of passive revenue “Passive revenue” […]
We’ve heard it over and over that mobile is exploding, mobile is booming, mobile is the next big thing. Well, it’s true, and it’s here. In the world of internet advertising, mobile has found its way to the top of the conversation. They say 7 is a lucky number, so this post will outline 7 […]
Google Adsense is a wonderful tool for bloggers of all sizes who want to make money from their websites with display advertising. Adsense offers a user-friendly interface that makes online advertising accessible to everyone. But with millions of bloggers using Google Adsense, there is one mistake I see bloggers making time and time again when […]
If you’re a blogger or professional publisher monetizing your site through some form of display advertising, you’ve more than likely come across the terms “asynchronous” and “synchronous” ad tags in reference to display, mobile and video advertising. Understanding how webpages load To explain the difference between asynchronous vs synchronous ad tags, let me first talk […]
Follow these steps to properly install your Sovrn ad tags on your WordPress website. Please note that if the code is not installed correctly, the ads will not appear. Let’s get started! 1. Navigate to Widget Locate the Widgets tab in your dashboard on the left. 2. Locate the Text widget After locating the Text […]
Direct sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels are distinct enough that they should not compete with each other. In fact, the most successful publishers we work with have a strong aptitude for managing direct and programmatic sales alongside one another. In order […]
Whether you’re just getting started or you’re a seasoned blogger just looking for new tips, you’ve all done some research on how to make money blogging. Bloggers are constantly evolving the way they make money, which means it’s that much harder to stay ahead of the curve. In a recently published guide on 2016 digital […]
Over the holidays, advertisers spend more money targeting online consumers than any other time of year. Digital ad spend in 2015 surpassed $3BN and CPMs continued to rise- particularly on Black Friday and Cyber Monday. Using the Sovrn publisher base of more than 20,000 online publishers and more than 100,000 sites as a proxy for […]