Want supply path optimization? Choose Sovrn.

Sovrn is a leader in providing advertisers with direct paths to publishers at scale This week, Jounce Media released their SPO Fact Pack. Jounce crawled more than 100,000 ads.txt files and 150 sellers.json files to get a better understanding of the size and directness of widely-deployed advertising exchanges. The goal of the report  is to […]

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