Tag: third-party cookies

What is the Chrome SameSite update?

Posted on by Jasper Lipton

There’s been a lot of buzz on the internet recently surrounding Google’s upcoming SameSite update (also known as Chrome 80) to their Chrome browser. Now that Google has also announced they’ll eventually kill the third-party cookie entirely (which won’t happen until two years from now), the two issues have quickly become conflated in online conversation. […]

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Digital Privacy is Good for Advertisers

Posted on by Sovrn Advertiser Advocate
Sovrn Digital Privacy is Good

On May 7, Google announced new privacy features for Chrome. These changes were not unexpected. Ever since Safari began blocking third-party cookies by default in late 2017, industry pundits have predicted this move—and with it, doom and gloom for advertisers leveraging programmatic technologies. We don’t subscribe to this point of view. In fact, we see […]

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