Whatever blend of fear and confusion you feel while reading headlines about the upcoming “cookiepocalypse” is understandable: web advertising is currently built on third-party cookies, after all. But take heart: above all, this is an opportunity. Publishers will soon find themselves with far more power post-3PC than they have now. Advertisers will become even more […]
Unlike third-party cookies, first-party data (information that consumers have directly given a publisher on a single domain) can help tell a more complete story about who your readers are: their interests, their behaviors, and why they are visiting your website. Common ways for publishers to get first-party data include subscription sign-ups and/or registrations (name, email, […]
There’s been a lot of buzz on the internet recently surrounding Google’s upcoming SameSite update (also known as Chrome 80) to their Chrome browser. Now that Google has also announced they’ll eventually kill the third-party cookie entirely (which won’t happen until two years from now), the two issues have quickly become conflated in online conversation. […]
On May 7, Google announced new privacy features for Chrome. These changes were not unexpected. Ever since Safari began blocking third-party cookies by default in late 2017, industry pundits have predicted this move—and with it, doom and gloom for advertisers leveraging programmatic technologies. We don’t subscribe to this point of view. In fact, we see […]