Harnessing First-Party Data: Lessons for Publishers

Sovrn Harness the Power of First Party Data

Unlike third-party cookies, first-party data (information that consumers have directly given a publisher on a single domain) can help tell a more complete story about who your readers are: their interests, their behaviors, and why they are visiting your website. Common ways for publishers to get first-party data include subscription sign-ups and/or registrations (name, email, […]

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What is the Chrome SameSite update?

There’s been a lot of buzz on the internet recently surrounding Google’s upcoming SameSite update (also known as Chrome 80) to their Chrome browser. Now that Google has also announced they’ll eventually kill the third-party cookie entirely (which won’t happen until two years from now), the two issues have quickly become conflated in online conversation. […]

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Digital Privacy is Good for Advertisers

Sovrn Digital Privacy is Good

On May 7, Google announced new privacy features for Chrome. These changes were not unexpected. Ever since Safari began blocking third-party cookies by default in late 2017, industry pundits have predicted this move—and with it, doom and gloom for advertisers leveraging programmatic technologies. We don’t subscribe to this point of view. In fact, we see […]

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