Is Your Site Ready for Header Bidding?

Header Bidding

Header bidding provides publishers with more control and transparency into the value of their inventory. Many publishers are excited about […]

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5 Key Benefits of Display Advertising for Bloggers


According to a recent survey of publishers from Sovrn, TapInfluence and Viglink, 72% percent of professional publishers named display advertising […]

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Sovrn Traffic: The Analytics Platform More CPM-Savvy Than Google Analytics

Analytics & Reporting

Call us ambitious, but Sovrn Traffic, our new traffic analytics suite, is in many ways more robust than Google Analytics […]

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Back to the Basics: Building a Content Strategy Around Targeted Keywords

Tools & Tech

SEO is a demanding game that publishers have to play in order for their site to gain any sort of […]

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