Header bidding provides publishers with more control and transparency into the value of their inventory. Many publishers are excited about […]
5 Key Benefits of Display Advertising for Bloggers
MonetizationAccording to a recent survey of publishers from Sovrn, TapInfluence and Viglink, 72% percent of professional publishers named display advertising […]
Sovrn Traffic: The Analytics Platform More CPM-Savvy Than Google Analytics
Analytics & ReportingCall us ambitious, but Sovrn Traffic, our new traffic analytics suite, is in many ways more robust than Google Analytics […]
Back to the Basics: Building a Content Strategy Around Targeted Keywords
Tools & TechSEO is a demanding game that publishers have to play in order for their site to gain any sort of […]
