4 Reasons to Implement Header Bidding in 2016

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Publishers are increasingly ditching a traditional waterfall setup for header bidding. Header bidding, also known as auction in the header, enables publishers to receive and simultaneously evaluate real-time bids from advertisers. Unlike a traditional waterfall, header bidding encourages competition between SSPs and allows for a single unified auction. For publishers, this means higher overall yield. “Rather than just choosing between […]

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