My Ad Tags Are Live – Why Am I Not Making Any Money?

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Your site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There are a few different things to look at if your Sovrn ad tags are live but you’re not seeing any revenue roll in. We’ll break it into two different buckets: for those publishers who are […]

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4 Easy Ways to Reduce Discrepancies

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Discrepancies are a fact of life in digital advertising, and for most publishers hover around 10%. But if your discrepancies are 20% or more, you’ll want to figure out why. Here are four quick tips for keeping your discrepancies are as low as possible. 1. Make sure your site has been whitelisted. The biggest reason we see our publishers […]

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What’s the Difference Between RTB, PMPs and Programmatic Direct?

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As we all know, programmatic advertising can make your head spin. So we wanted to break down the difference between the three main types of programmatic: Real-time bidding, Private Marketplace, and Programmatic Direct. How does real-time bidding work? Real-time bidding is a computer-run auction that allows advertisers to compete to serve targeted ads to their […]

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What’s Trending in Video Advertising: An Interview With Kevin Gentry

outstream video advertising

Video advertising has seen incredible growth in 2016 and we get lots of questions from our publishers about the types of revenue opportunities and video advertising technology. During this interview, we ask Kevin Gentry, Product Manager and in-house expert for all things video at Sovrn, what is trending in video advertising and how can publishers benefit […]

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The Absolute Beginner’s Guide to Google DFP

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Organize your ad stack and increase your ad revenue with this step-by-step guide to Google DoubleClick for Publishers. DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile pages, mobile apps, games, or a combination. Today we are going to cover three basics of […]

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Improving Ad Viewability


While the concept of viewability is relatively simple, measurement is not so straightforward. At this juncture, not every impression can be measured or sold based on viewability because of various elements of complexity in the market. However, leaders throughout the industry have been working together to make viewability a standard for all ad transactions, and […]

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Beyond the Fold: A Viewability Webinar Recording

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Here are the slides from our Beyond the Fold Viewability Webinar. Summary below! What is viewability? “An ad is viewable if at least 50% of ad pixels are in view for greater than one second.” – IAB Standard Do viewable ads receive higher CPMs? Yes! Viewable ads see higher CPMs and higher conversion rates. Publishers […]

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Sovrn Gives Buyers More Options with Data From V12 Group

Media buyers can utilize V12 Group’s consumer, business and automotive data for better campaign results November 8, 2016, BOULDER, Colo.—SovrnⓇ, advocate and partner to independent publishers, who represent more than 80,000 websites, has partnered with V12 Group to add their consumer, business, automotive and online records to the Audience on Tap line-up of always on, […]

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What Is an Ad Server?

What is an ad server?

As an online publisher, running ads is probably one of the main ways you monetize your website. However, putting ads on your site can be a daunting endeavor. Therefore it’s important to understand the different terms that come along with display advertising. Today we’re going to talk a little bit about ad servers. What Is […]

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