Sovrn Unveils Free Consent Management Platform to Support Publishers in Achieving GDPR Compliance

  Boulder, Colorado, May 25th 2018 : Sovrn, which helps more than 25,000 independent online publishers succeed to create new revenue streams, scale audience, manage ad operations and improve cash flows, has unveiled a new platform which will directly support publishers as the General Data Protection Regulation (GDPR) comes into force this week. Instead of simply […]

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Gauging Creative Opinions on GDPR: A Digital Marketers Perspective

  This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It’s a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the European General Data Protection Regulation, commonly abbreviated to GDPR, an acronym you’re probably all […]

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Sovrn Viewable Engagement Time (//Signal) can Help Offset GDPR Revenue Risks

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With the introduction of GDPR on May 25th, many publishers are concerned that they will lose out on revenue due to the size of their targetable user pool shrinking. With this in mind, Sovrn is arming publishers with an easy solution: Viewable Engagement Time (//Signal). Sovrn’s //Signal technology leverages viewability & engagement to reload existing […]

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All I Want for My Birthday is GDPR Compliance

  We’re on the home straight with the General Data Protection Regulation (GDPR). For online publishers, the challenge is mighty. With both user and partner data to consider, transparency is key. But the attention to detail going forward will ensure that readers have a higher level of protection than ever before. It’s of the utmost […]

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New York’s Fight to Rescue Net Neutrality

  The Senate voted to save net neutrality this week following its repeal by the Federal Communications Commission. But the battle to retain a free and open internet is far from over, and New York is leading the fight. The vote is “crucial for the success of New York’s startups and small businesses,” according to […]

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WordPress Poses Another GDPR Compliance Headache for Publishers

  Digital publishers rely on a lot of other companies’ technology, which can make it hard to comply with the impending General Data Protection Regulation. Google has been the highest-profile example of this dilemma. But WordPress offers another illustration. WordPress claims to power 30 percent of the internet, but it’s not only WordPress parent company Automattic’s technology […]

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Host of Companies Awarded IAB’s ‘Gold Standard’

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  The great online clean-up is making good progress. The IAB UK has announced today that 13 member companies have now gained certification for its new Gold Standard. AppNexus, AutoTrader, Bauer Media, GroundTruth, Inskin Media, Media IQ Digital, News UK, Precise.TV, Sovrn, The Guardian, The Student Room, Time Inc. and We’ve were named as part […]

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Sovrn Partners with Factmata to further Enhance Quality Media Ecosystem

  Sovrn, which helps independent online publishers succeed by doing more of what they love, today announced it has become the first to partner with Factmata, the anti-fake-news advanced machine learning platform. The partnership will enable Sovrn to further enhance the quality media ecosystem it curates for brands, advertisers, publishers and other businesses and offer protection […]

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Ads.txt: Implementation and FAQ

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The International Advertising Bureau (IAB) implemented ads.txt in 2017 as a way to fight fraud by helping ad buyers avoid illegitimate sellers who arbitrage inventory and spoof domains. It’s important to publishers as well: ad buyers have declared that, by the end of 2019, they will no longer purchase inventory without an updated ads.txt file. […]

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