Sovrn Unveils Free Consent Management Platform to Support Publishers in Achieving GDPR Compliance

  Boulder, Colorado, May 25th 2018 : Sovrn, which helps more than 25,000 independent online publishers succeed to create new revenue streams, scale audience, manage ad operations and improve cash flows, has unveiled a new platform which will directly support publishers as the General Data Protection Regulation (GDPR) comes into force this week. Instead of simply […]

Read More…

Gauging Creative Opinions on GDPR: A Digital Marketers Perspective

  This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It’s a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the European General Data Protection Regulation, commonly abbreviated to GDPR, an acronym you’re probably all […]

Read More…

Sovrn Viewable Engagement Time (//Signal) can Help Offset GDPR Revenue Risks

bookshelf

With the introduction of GDPR on May 25th, many publishers are concerned that they will lose out on revenue due to the size of their targetable user pool shrinking. With this in mind, Sovrn is arming publishers with an easy solution: Viewable Engagement Time (//Signal). Sovrn’s //Signal technology leverages viewability & engagement to reload existing […]

Read More…

WordPress Poses Another GDPR Compliance Headache for Publishers

  Digital publishers rely on a lot of other companies’ technology, which can make it hard to comply with the impending General Data Protection Regulation. Google has been the highest-profile example of this dilemma. But WordPress offers another illustration. WordPress claims to power 30 percent of the internet, but it’s not only WordPress parent company Automattic’s technology […]

Read More…

Sovrn Overhauls Publisher Community To Better Support Publishers of all Sizes

suspension bridge

  Boulder, CO, May 15, 2018: Sovrn, which helps more than 25,000 independent online publishers succeed to create new revenue streams, scale audience, manage ad operations and improve cash flows, announced today the launch of a new and improved publisher Community. Since 2016, The Sovrn Community has been a platform for publishers of all sizes […]

Read More…

Sovrn Partners with Factmata to further Enhance Quality Media Ecosystem

  Sovrn, which helps independent online publishers succeed by doing more of what they love, today announced it has become the first to partner with Factmata, the anti-fake-news advanced machine learning platform. The partnership will enable Sovrn to further enhance the quality media ecosystem it curates for brands, advertisers, publishers and other businesses and offer protection […]

Read More…