In the ever-changing, cloudy environment of digital advertising, transparency continues to grow in importance. Both publishers and buyers are focused on creating transparency through strategies like Ads.tx, Ads.cert, Supply Path Optimization (SPO) and Demand Path Optimization (DPO). These initiatives coupled with the simplicity of server-to-server bidding, are forcing publishers to take a much closer look […]
6 Considerations When Auditing Your AdTech Partners
