In the ever-changing, cloudy environment of digital advertising, transparency continues to grow in importance. Both publishers and buyers are focused on creating transparency through strategies like Ads.tx, Ads.cert, Supply Path Optimization (SPO) and Demand Path Optimization (DPO). These initiatives coupled with the simplicity of server-to-server bidding, are forcing publishers to take a much closer look […]
Some of you may have come across the term “bid caching”, which has rightfully generated concern across the press recently. For the record, Sovrn believes in running a clean, safe auction where all partners operate on a level playing field. Trust and transparency are of paramount importance to Sovrn and as such, we: Have never […]
Adzerk’s gives ad tech insights through the Header Bidding Industry Index, GDPR Consent Management Platform Tracker, and Ads.txt Tracker. The Header Bidding Industry Index (HBIX) follows the same 1,000 Top US sites over time and is updated monthly. It tracks the top exchanges that publishers are pinging. It also tracks what percent of publishers do header bidding, […]
Internap Corporation (NASDAQ: INAP), a leading provider of high-performance data center services including colocation, cloud, and network, and Sovrn, an advocate, and partner to independent publishers that represents more than 25,000 sites, today announced an expanded cloud hosting agreement. INAP’s ownership of Tier 3 design Data Centers, including Amsterdam, spread across a strong global footprint, […]
Sovrn, which offers products and services to more than 25,000 independent online publishers, announced today the official release of //Connect, a unified mechanism to simplify the installation, management, and reporting of multiple products and functionality on publisher sites. Publishers adopting //Connect will immediately get access to three of Sovrn’s core products with a single […]
Last month, Guardian US and programmatic partner MightyHive teamed up with Google to test how much ad inventory being sold on the open marketplace was not legit. The team purchased ad inventory—ostensibly from Guardian US—through demand-side platform (DSP) buying via the open marketplace. A similar buy was made specifying verification from ads.txt, a program adopted by […]
Ted Rand, a former Operations Support Engineer at Sovrn has recently left to pursue a career in patent law. From the way he approached each publisher’s unique support needs with patience & perseverance to fun & light-hearted interactions with his peers, Ted is an incredible example of the culture at Sovrn. Read the whole […]