Walter Knapp

Walter Knapp is the ​C​hief ​E​xecutive of sovrn Holdings. With more than 20 years of business and operations management, Walter ​leads a dedicated team in Boulder, CO working to help publishers grow their influence.

Posts

Major Ad Exchanges Commit to Full Transparency, Efficiency, and Fair-Market Principles

Brand Safety

In an open letter to advertisers and publishers, Sovrn, Rubicon Project, OpenX, PubMatic, SpotX, and Telaria, pledged to uphold a set of Marketplace Principles that promote clarity and trust. These Principles will serve as a starting point for TAG (Trustworthy Accountability Group) compliance and accountability certifications that publishers, buyers, and their representatives can rely upon […]

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Ideas Matter. Creativity Matters. Independent Voices Matter.

Press Release

Today we raised a significant new round of capital.  In a tough market environment for media companies, the question one would ask is: Why? Below is our answer. Sovrn helps people who want to share their ideas, their creativity, and their voices. We help them do more of what they love, and less of what […]

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Our Commitment to Independent Publishers

Analytics & Reporting

It’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, Content Distribution and AdBlocking are each important challenges that require focus. This focus is particularly acute amongst midsized and smaller professional publishers due to their limited resources. These creators need and want to spend their […]

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Stepping Up to the Plate on Trust and Transparency

Media

It’s time for the industry to get serious about independent anti-fraud certification. The business of marketing and its sibling advertising have been central to business growth and success for as long as we’ve been a consumer-driven economy; which is to say a really long time. The Takeaway Why have so few supply-side participants completed 3rd […]

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Wading into the Blocked Web

Tools & Tech

If you think this is just about Ad Blocking, you’re missing the point Through time, and across cultures, stories are the glue that inspires, informs, and entertains. Storytellers capture our attention and compel our engagement. They aid in our decision making and they influence our perspective of the world. Every so often we’ve invented ways […]

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Why Fewer Ads Will Benefit Our Entire Industry

Tools & Tech

Originally published by MediaPost on April 10, 2014. The most potent opportunity of digital marketing is the ability to access and leverage data about nearly everything.  Data-driven or “programmatic” marketing isn’t just about RTB, exchanges, DSPs, or trading desks – those are means, not results.  It’s about the ability for marketers to understand and make […]

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Scott Cunningham Hired as VP of Ad Operations at IAB

Tools & Tech

Earlier today, the IAB announced that it was hiring Scott Cunningham as the Vice President of Technology and Ad Operations.  Immediately prior to this, Scott was the SVP of Product Management here at Sovrn. When the opportunity to join the IAB first came up way back in November of last year, Scott and I discussed […]

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SOVRN a new chapter

Tools & Tech

For centuries past, the idea that a state could be sovereign was always connected to its ability to guarantee the best interests of its own citizens. Thus, if a state could not act in the best interests of its own citizens, it could not be thought of as a “sovereign” state. On Tuesday at 9:05am […]

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Walter Knapp

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