Strategies to Improve Revenue & User Experience with Emry Downinghall

Analytics & Reporting

In this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks […]

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Data Reporting and the Challenges of Growth

Analytics & Reporting

Managing Global Round-the-Clock Platform Operations and Rapid Growth Over the past several weeks, the real-time reporting publishers have come to […]

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Dubious Practices: Multiple Bid Requests

Monetization

Right ways and wrong ways to increase the value of your audience Publishers create content to tell stories, ignite passions […]

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The Past, Present, and Future of Header Bidding

Header Bidding

In 2016, header bidding grew up. Previously known as “tagless ad tech,” “advance bidding,” “header auction,” among many others, header […]

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Digital Marketing & Content Strategy with Peter Houston

Media

In this interview, we discuss digital marketing and content strategies with Peter Houston, Editor at Large for TheMediaBriefing.com and Founder […]

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Ancient History Encyclopedia Grows Revenue by 26% with OnScroll

Tools & Tech

Ancient History Encyclopedia is the world’s most-read history encyclopedia. Their mission is to improve history education worldwide by creating the […]

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Cultivating an Engaged Audience with Ian Logue

Monetization

In this interview, we talk to Ian Logue, Owner of PatsFans.com. Ian has built a community of passionate New England […]

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Wading into the Blocked Web

Tools & Tech

If you think this is just about Ad Blocking, you’re missing the point Through time, and across cultures, stories are […]

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6 Easy Ways to Monetize Your Blog

Monetization

This is Kiki. Kiki blogs about her experiences as the corner’s foremost lemonade distributor in a three block radius. Kiki […]

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Monetization Strategies & Ad Quality with Curiosity Media

Analytics & Reporting

In this interview, we talk to Chris Cummings, CEO of Curiosity Media and Mike Miller, Director of Revenue and Analytics […]

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How Does Server-Side Header Bidding Work?

Header Bidding

In the space of two years, header bidding has gone from a virtual unknown to an industry standard. According to […]

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Popping the Question: 7 Ways to Grow Your Newsletter List

Tools & Tech

Let’s face it, building your newsletter list can be tough. There are many different ways to do so, but they […]

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AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters

Header Bidding

In this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge […]

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January Strategies for Programmatic Advertising

Tools & Tech

Historically, the industry has seen increases in programmatic advertising spend during Q4, especially around the holidays. As a publisher, this […]

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15 Essential WordPress Plugins for Bloggers

Tools & Tech

WordPress is a fantastic platform on which to host your blog or website. But it’s not a perfect out-of-the-box solution; […]

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Start Measuring Viewability: Free Viewability Tracker

Analytics & Reporting

They say the only true path to improvement is through constant measurement. We created a viewability measurement tool to help […]

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Watchers on the Wall Doubles Revenue with Sovrn

Tools & Tech

Watchers on the Wall, a prominent Game of Thrones news site, has nearly doubled their advertising revenue since working with […]

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How Our Publishers Are Using Sovrn and Google AdSense Together

Tools & Tech

Many of our developing publishers use Sovrn along with Google AdSense to jump-start their advertising income. Here’s a sneak peek […]

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