Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names […]
Our Commitment to Independent Publishers
Analytics & ReportingIt’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, […]
Walter Knapp, Sovrn CEO, Wins 2017 Entrepreneur of the Year Award
MediaIn 2017, the EY Entrepreneur of the Year program celebrated its 31st year of recognizing business leaders for their amazing […]
56% Revenue Lift 100% Wins Drum Award
Analytics & ReportingSovrn recently won Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London. Beating off […]
Update from the Road: What Does Winning Look Like? [Part 2]
Header BiddingIt’s been a little bit over a month since I started down the path to find out what makes a […]
Significant Upgrade to Sovrn Platform Improves Performance, Reliability & Revenue
Analytics & ReportingWith a portfolio of nearly 100,000 sites, which collectively reach around 1 billion unique internet users per month (that’s 1/3 […]
Sovrn wins ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards
Tools & TechWe are proud to have won ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in […]
How Viewable Ads Work
ViewabilityMonetize Your Engaged Readers Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are […]
How to Promote Your WordPress Blog Using Workbench
Tools & TechSovrn’s new Workbench plugin for WordPress speeds up your workflow for formatting, distributing and promoting your blog articles so you […]
Viewability & Engagement: Keys to Future Revenue
ViewabilityViewability and reload ads have been around for a while, but bringing engagement into the mix is an entirely new […]
New Content Publishing Tools: Workbench
Tools & TechThere’s no doubt that the mobile revolution is shaking up online publishing, and more specifically, the way users are discovering […]
What Does Winning Look Like to a Publisher?
MonetizationI’m embarking on a journey. I’ve been in ad operations for over 20 years with 8 of them at AdMonsters […]
Ad-Serving Options for Higher Revenue
ViewabilityIt’s no secret that publishers work day in and day out optimizing their ad-serving options to monetize their content. However, […]
Is Your Site Ready for Header Bidding?
Header BiddingHeader bidding provides publishers with more control and transparency into the value of their inventory. Many publishers are excited about […]
Three Metrics for Viewable Ads
ViewabilityIn-view ads are in high demand across the advertising industry. Instead of rubbing the genie’s belly hoping their ads are […]
Adding VET as an Ad Serving Option
ViewabilityDoes this sound like you? “It was frustrating that we got the same revenue per pageview for a reader who […]
Troubleshooting Bad Ads
Tools & TechThere is a lot that can go wrong for a website. One of the most pressing issues we deal with […]
Stepping Up to the Plate on Trust and Transparency
MediaIt’s time for the industry to get serious about independent anti-fraud certification. The business of marketing and its sibling advertising […]
