In 2017, the EY Entrepreneur of the Year program celebrated its 31st year of recognizing business leaders for their amazing […]
56% Revenue Lift 100% Wins Drum Award
Analytics & ReportingSovrn recently won Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London. Beating off […]
Update from the Road: What Does Winning Look Like? [Part 2]
Header BiddingIt’s been a little bit over a month since I started down the path to find out what makes a […]
Significant Upgrade to Sovrn Platform Improves Performance, Reliability & Revenue
Analytics & ReportingWith a portfolio of nearly 100,000 sites, which collectively reach around 1 billion unique internet users per month (that’s 1/3 […]
Sovrn wins ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards
Tools & TechWe are proud to have won ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in […]
How Viewable Ads Work
ViewabilityMonetize Your Engaged Readers Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are […]
Viewability & Engagement: Keys to Future Revenue
ViewabilityViewability and reload ads have been around for a while, but bringing engagement into the mix is an entirely new […]
What Does Winning Look Like to a Publisher?
MonetizationI’m embarking on a journey. I’ve been in ad operations for over 20 years with 8 of them at AdMonsters […]
Ad-Serving Options for Higher Revenue
ViewabilityIt’s no secret that publishers work day in and day out optimizing their ad-serving options to monetize their content. However, […]
Is Your Site Ready for Header Bidding?
Header BiddingHeader bidding provides publishers with more control and transparency into the value of their inventory. Many publishers are excited about […]
Three Metrics for Viewable Ads
ViewabilityIn-view ads are in high demand across the advertising industry. Instead of rubbing the genie’s belly hoping their ads are […]
Adding //Signal as an Ad Serving Option
ViewabilityDoes this sound like you? “It was frustrating that we got the same revenue per pageview for a reader who […]
Troubleshooting Bad Ads
Tools & TechThere is a lot that can go wrong for a website. One of the most pressing issues we deal with […]
Stepping Up to the Plate on Trust and Transparency
MediaIt’s time for the industry to get serious about independent anti-fraud certification. The business of marketing and its sibling advertising […]
See the New //Signal Advertising Technology
ViewabilityCalling all publishers – I’d like to introduce to you Sovrn’s new //Signal technology. You’re not going to want to […]
Gavin Dunaway Talks Header Bidding
Header BiddingWe recently hosted an Ask Me Anything (AMA) event in Sovrn Community with Gavin Dunaway, Editorial Director at AdMonsters. It […]
Malvertising Sucks, Clean Ads Rule
Tools & TechPublishing is hard enough without things like malware and auto-redirects. It’s complete BS that publishers even have to deal with […]
Strategies to Improve Revenue & User Experience with Emry Downinghall
Analytics & ReportingIn this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks […]
