I’m embarking on a journey. I’ve been in ad operations for over 20 years with 8 of them at AdMonsters […]
Ad-Serving Options for Higher Revenue
ViewabilityIt’s no secret that publishers work day in and day out optimizing their ad-serving options to monetize their content. However, […]
Is Your Site Ready for Header Bidding?
Header BiddingHeader bidding provides publishers with more control and transparency into the value of their inventory. Many publishers are excited about […]
Three Metrics for Viewable Ads
ViewabilityIn-view ads are in high demand across the advertising industry. Instead of rubbing the genie’s belly hoping their ads are […]
Adding VET as an Ad Serving Option
ViewabilityDoes this sound like you? “It was frustrating that we got the same revenue per pageview for a reader who […]
Troubleshooting Bad Ads
Tools & TechThere is a lot that can go wrong for a website. One of the most pressing issues we deal with […]
Stepping Up to the Plate on Trust and Transparency
MediaIt’s time for the industry to get serious about independent anti-fraud certification. The business of marketing and its sibling advertising […]
See the New OnScroll Advertising Technology
ViewabilityCalling all publishers – I’d like to introduce to you Sovrn’s new OnScroll technology. You’re not going to want to […]
Gavin Dunaway Talks Header Bidding
Header BiddingWe recently hosted an Ask Me Anything (AMA) event in Sovrn Community with Gavin Dunaway, Editorial Director at AdMonsters. It […]
Malvertising Sucks, Clean Ads Rule
Tools & TechPublishing is hard enough without things like malware and auto-redirects. It’s complete BS that publishers even have to deal with […]
Strategies to Improve Revenue & User Experience with Emry Downinghall
Analytics & ReportingIn this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks […]
Data Reporting and the Challenges of Growth
Analytics & ReportingManaging Global Round-the-Clock Platform Operations and Rapid Growth Over the past several weeks, the real-time reporting publishers have come to […]
Dubious Practices: Multiple Bid Requests
MonetizationRight ways and wrong ways to increase the value of your audience Publishers create content to tell stories, ignite passions […]
The Past, Present, and Future of Header Bidding
Header BiddingIn 2016, header bidding grew up. Previously known as “tagless ad tech,” “advance bidding,” “header auction,” among many others, header […]
Digital Marketing & Content Strategy with Peter Houston
MediaIn this interview, we discuss digital marketing and content strategies with Peter Houston, Editor at Large for TheMediaBriefing.com and Founder […]
Ancient History Encyclopedia Grows Revenue by 26% with OnScroll
Tools & TechAncient History Encyclopedia is the world’s most-read history encyclopedia. Their mission is to improve history education worldwide by creating the […]
Cultivating an Engaged Audience with Ian Logue
MonetizationIn this interview, we talk to Ian Logue, Owner of PatsFans.com. Ian has built a community of passionate New England […]
Wading into the Blocked Web
Tools & TechIf you think this is just about Ad Blocking, you’re missing the point Through time, and across cultures, stories are […]
