Under the Hood: Livingly Media’s Approach to Header Bidding

Header Bidding

A Partner-Agnostic Solution Livingly Media owns and operates four well-known online brands: their flagship lifestyle website, Livingly.com; entertainment news site, […]

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Under the Hood: SpanishDict.com and Their Header Bidding Journey

Header Bidding

Waterfall optimization headaches Each morning, Ahmed Karim, Ad Operations Lead at SpanishDict dedicated significant time adjusting price floors and passbacks […]

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Graphiq Increases Revenue by More than 40% with Header Bidding

Header Bidding

As for many other publishers, header bidding has been a boon for Graphiq’s advertising revenue. “We started header bidding in […]

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Viewability Measurement: Understanding Viewable Engaged Time

Viewability

Viewability is a red hot topic in the ad tech space right now. But why now? Well, there are multiple […]

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6 Common DFP Pitfalls to Watch Out For

Monetization

By now, you’re probably aware of the benefits of using DFP, Google’s ad server for publishers. DFP offers more flexibility, can […]

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5 Key Benefits of Display Advertising for Bloggers

Monetization

According to a recent survey of publishers from Sovrn, TapInfluence and Viglink, 72% percent of professional publishers named display advertising […]

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7 Easy Ways to Speed Up Your Ads

Monetization

One question we often hear from publishers is, “How can I speed up my ads?” More than ever, it’s important that […]

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7 Lucky Mobile Advertising Trends

Mobile

We’ve heard it over and over that mobile is exploding, mobile is booming, mobile is the next big thing. Well, […]

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What is the Minimum Pageviews Limit to Join Sovrn?

Monetization

Many display ad networks like OpenX and Rubicon require a minimum number of pageviews for websites to be eligible for display […]

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5 Ways for Publishers to Get Retargeting Right

Tools & Tech

As a relatively new technology, site retargeting–the practice of serving targeted display ads to people who have previously visited your […]

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5 Must-Read Mobile Video Advertising Tips

Mobile

Nothing like ending a long day with a few cat videos while you decompress on the couch, right? If you agree […]

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Tips for Formatting the Perfect Blog Post

Tools & Tech

I bet you write some pretty awesome content on your blog. However, you may be wondering why your readers are […]

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SEO Tips: 3 Keyword Research Strategies You Can Actually Profit From

Analytics & Reporting

Trying to make more money from your blog ads by boosting traffic on your site? It’s crucial to an SEO strategy […]

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Under the Hood: A Look at Sortable’s Header Bidding Set Up

Header Bidding

Scaling Ad Operations Sortable Ad Engine helps publishers automate their ad operations allowing them to focus on creating great content, […]

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The #1 Google AdSense Mistake

Monetization

Google Adsense is a wonderful tool for bloggers of all sizes who want to make money from their websites with […]

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Header Bidding Tips: Setting up Header Bidding in DFP

Header Bidding

The very first step to any header bidding setup in DFP is planning. Because many of the elements and settings […]

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Video: What is Google AMP?

Distribution

Google AMP is short for the Accelerated Mobile Pages Project and it’s an open source initiative led by Google designed […]

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