They say the only true path to improvement is through constant measurement. We created a viewability measurement tool to help […]
Watchers on the Wall Doubles Revenue with Sovrn
Tools & TechWatchers on the Wall, a prominent Game of Thrones news site, has nearly doubled their advertising revenue since working with […]
How Our Publishers Are Using Sovrn and Google AdSense Together
Tools & TechMany of our developing publishers use Sovrn along with Google AdSense to jump-start their advertising income. Here’s a sneak peek […]
My Ad Tags Are Live – Why Am I Not Making Any Money?
MonetizationYour site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There […]
4 Easy Ways to Reduce Discrepancies
MonetizationDiscrepancies are a fact of life in digital advertising, and for most publishers hover around 10%. But if your discrepancies are 20% […]
What’s Trending in Video Advertising: An Interview With Kevin Gentry
VideoVideo advertising has seen incredible growth in 2016 and we get lots of questions from our publishers about the types […]
How to Create and Install Ad Tags in Meridian
Tools & TechHere’s a quick step-by-step guide on how to create and install ad tags in Meridian. Let’s get started! 1. Sign […]
What Is an Ad Server?
Tools & TechAs an online publisher, running ads is probably one of the main ways you monetize your website. However, putting ads […]
Under the Hood: Livingly Media’s Approach to Header Bidding
Header BiddingA Partner-Agnostic Solution Livingly Media owns and operates four well-known online brands: their flagship lifestyle website, Livingly.com; entertainment news site, […]
Under the Hood: SpanishDict.com and Their Header Bidding Journey
Header BiddingWaterfall optimization headaches Each morning, Ahmed Karim, Ad Operations Lead at SpanishDict dedicated significant time adjusting price floors and passbacks […]
Graphiq Increases Revenue by More than 40% with Header Bidding
Header BiddingAs for many other publishers, header bidding has been a boon for Graphiq’s advertising revenue. “We started header bidding in […]
Webinar Best Practices: 11 Tips for Hosting a Next-level Webinar
Social MediaWebinars are a fantastic way to generate new leads, connect with your customers, and grow your business. However, webinars are not […]
Viewability Measurement: Understanding Viewable Engagement Time
ViewabilityViewability is a red hot topic in the ad tech space right now. But why now? Well, there are multiple […]
6 Common DFP Pitfalls to Watch Out For
MonetizationBy now, you’re probably aware of the benefits of using DFP, Google’s ad server for publishers. DFP offers more flexibility, can […]
5 Key Benefits of Display Advertising for Bloggers
MonetizationAccording to a recent survey of publishers from Sovrn, TapInfluence and Viglink, 72% percent of professional publishers named display advertising […]
7 Easy Ways to Speed Up Your Ads
MonetizationOne question we often hear from publishers is, “How can I speed up my ads?” More than ever, it’s important that […]
7 Lucky Mobile Advertising Trends
MobileWe’ve heard it over and over that mobile is exploding, mobile is booming, mobile is the next big thing. Well, […]
What is the Minimum Pageviews Limit to Join Sovrn?
MonetizationMany display ad networks like OpenX and Rubicon require a minimum number of pageviews for websites to be eligible for display […]
