Infographic: Is Your Site Ready for Header Bidding?

Header Bidding

When header bidding was new to the advertising scene one short year ago, the new innovation was really only accessible […]

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#asksovrn: What is Dynamic Allocation?

Monetization

We receive a lot of questions about dynamic allocation, so wanted to definite it and explain how to set it […]

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Under the Hood: Study Break Media’s Header Bidding Implementation

Header Bidding

Study Break Media (recently acquired by Chegg) reaches 85% of students in the United States through their sites EasyBib, CitationMachine, BibMe […]

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6 Ways to Make Money Blogging in 2016

Monetization

2016 is already half over (gasp!) but it’s not too late to make money blogging in 2016. Here are 6 […]

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Did You Know? 5 Crazy Facts About Viewability and Ad Recall

Viewability

Our friends at Integral Ad Science, in partnership with Cadreon and IPG Media Lab, recently conducted a report on viewability […]

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Getting Started with Viewability

Viewability

It’s no secret that viewability is one of the industry’s biggest buzzwords as of late. This shift away from served […]

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When Ad Blocking and Header Bidding Converge, We All Win

Header Bidding

A long time ago, I spent some time editing a small newspaper. I remember it like a scene from a […]

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Announcing the sovrn Affiliate Program, sovrn Ambassadors

Tools & Tech

Our goal at sovrn is to empower independent publishers and help them diversify their income. Which is why we’re excited […]

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What Is the Difference between Direct and Programmatic Sales?

Monetization

Direct sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels […]

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Announcing SSL Advertising Solutions for Publishers Choosing Encryption

Monetization

What you need to know about SSL Secure Sockets Layer (SSL) is the standard security protocol for establishing an encrypted […]

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The Biggest Trend In Mobile

Distribution

There’s a new wave coming to the wide world of mobile publishing. As users move away from desktop to mobile, […]

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3 Mobile Advertising Plugins to Help You Seamlessly Install Mobile Ads

Mobile

“Instead of having mobile ads down in oblivion, it’s important to have ads appear in content.” – Kyle Ivins, The […]

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Why is Proof of a Direct Publisher Relationship Necessary?

Tools & Tech

Proof of direct publisher relationships allows Sovrn to ensure the strength of our network. These direct relationships help us provide […]

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Viewability Top of Mind as Sovrn Acquires OnScroll

Tools & Tech

Today we announced the acquisition of OnScroll, a viewability ad solution provider based in the UK. OnScroll creates highly viewable ad […]

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Sovrn is the First SSP to Receive Validation by the Trustworthy Accountability Group

Monetization

We have big news – sovrn has received validation by the Trustworthy Accountability Group as a Digital Advertising Assurance Provider […]

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How to Insert Ads into Specific WordPress Posts

Monetization

Our publishers often want to insert ads into specific WordPress posts rather than have ads show up on every post. […]

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Feedback at Admonsters AdTech Forum

Header Bidding

On March 17th, we went to the Big Apple to hear from 100+ Ad Ops pro’s at Admonsters Adtech Forum. They shared […]

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