When header bidding was new to the advertising scene one short year ago, the new innovation was really only accessible […]
#asksovrn: What is Dynamic Allocation?
MonetizationWe receive a lot of questions about dynamic allocation, so wanted to definite it and explain how to set it […]
Under the Hood: Study Break Media’s Header Bidding Implementation
Header BiddingStudy Break Media (recently acquired by Chegg) reaches 85% of students in the United States through their sites EasyBib, CitationMachine, BibMe […]
6 Ways to Make Money Blogging in 2016
Monetization2016 is already half over (gasp!) but it’s not too late to make money blogging in 2016. Here are 6 […]
Did You Know? 5 Crazy Facts About Viewability and Ad Recall
ViewabilityOur friends at Integral Ad Science, in partnership with Cadreon and IPG Media Lab, recently conducted a report on viewability […]
Getting Started with Viewability
ViewabilityIt’s no secret that viewability is one of the industry’s biggest buzzwords as of late. This shift away from served […]
When Ad Blocking and Header Bidding Converge, We All Win
Header BiddingA long time ago, I spent some time editing a small newspaper. I remember it like a scene from a […]
Announcing the sovrn Affiliate Program, sovrn Ambassadors
Tools & TechOur goal at sovrn is to empower independent publishers and help them diversify their income. Which is why we’re excited […]
What Is the Difference between Direct and Programmatic Sales?
MonetizationDirect sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels […]
Announcing SSL Advertising Solutions for Publishers Choosing Encryption
MonetizationWhat you need to know about SSL Secure Sockets Layer (SSL) is the standard security protocol for establishing an encrypted […]
The Biggest Trend In Mobile
DistributionThere’s a new wave coming to the wide world of mobile publishing. As users move away from desktop to mobile, […]
3 Mobile Advertising Plugins to Help You Seamlessly Install Mobile Ads
Mobile“Instead of having mobile ads down in oblivion, it’s important to have ads appear in content.” – Kyle Ivins, The […]
Why is Proof of a Direct Publisher Relationship Necessary?
Tools & TechProof of direct publisher relationships allows Sovrn to ensure the strength of our network. These direct relationships help us provide […]
Viewability Top of Mind as Sovrn Acquires OnScroll
Tools & TechToday we announced the acquisition of OnScroll, a viewability ad solution provider based in the UK. OnScroll creates highly viewable ad […]
Sovrn is the First SSP to Receive Validation by the Trustworthy Accountability Group
MonetizationWe have big news – sovrn has received validation by the Trustworthy Accountability Group as a Digital Advertising Assurance Provider […]
How to Insert Ads into Specific WordPress Posts
MonetizationOur publishers often want to insert ads into specific WordPress posts rather than have ads show up on every post. […]
Feedback at Admonsters AdTech Forum
Header BiddingOn March 17th, we went to the Big Apple to hear from 100+ Ad Ops pro’s at Admonsters Adtech Forum. They shared […]
Why Facebook’s Boost Post is a Complete Waste of Money
Social MediaFor publishers just starting out with Facebook Ads, Boost Post is an enticing option – it’s quick, cheap and simple. […]
