Header Bidding Explained: Terms to Know

Header Bidding

Today we are going break down all of the different elements of a header bidding implementation, from the header bidding […]

Read More

What is Header Bidding?

Header Bidding

The question on everyone’s lips this year is “what is header bidding?” Header bidding is a huge advance for programmatic […]

Read More

Video: Header Bidding Explained in 14 Minutes

Header Bidding

If someone asked you to explain header bidding in a few sentences, could you do it? While the concept of […]

Read More

New Google Algorithm Slams Popups and Interstitials

Mobile

On Tuesday, August 23 Google made a pretty big announcement about helping users easily access content on mobile by updating their […]

Read More

What’s the Difference Between Asynchronous and Synchronous Ad Tags?

Monetization

If you’re a blogger or professional publisher monetizing your site through some form of display advertising, you’ve more than likely […]

Read More

Sovrn Playlists

Media

Keep inspired and humming all day with our handpicked mixes. Come back each month for new playlists created by the […]

Read More

How to Install Sovrn Ad Tags on a WordPress Site

Tools & Tech

Follow these steps to properly install your Sovrn ad tags on your WordPress website. Please note that if the code […]

Read More

Infographic: Is Your Site Ready for Header Bidding?

Header Bidding

When header bidding was new to the advertising scene one short year ago, the new innovation was really only accessible […]

Read More

#asksovrn: What is Dynamic Allocation?

Monetization

We receive a lot of questions about dynamic allocation, so wanted to definite it and explain how to set it […]

Read More

Under the Hood: Study Break Media’s Header Bidding Implementation

Header Bidding

Study Break Media (recently acquired by Chegg) reaches 85% of students in the United States through their sites EasyBib, CitationMachine, BibMe […]

Read More

6 Ways to Make Money Blogging in 2016

Monetization

2016 is already half over (gasp!) but it’s not too late to make money blogging in 2016. Here are 6 […]

Read More

Did You Know? 5 Crazy Facts About Viewability and Ad Recall

Viewability

Our friends at Integral Ad Science, in partnership with Cadreon and IPG Media Lab, recently conducted a report on viewability […]

Read More

Getting Started with Viewability

Viewability

It’s no secret that viewability is one of the industry’s biggest buzzwords as of late. This shift away from served […]

Read More

When Ad Blocking and Header Bidding Converge, We All Win

Header Bidding

A long time ago, I spent some time editing a small newspaper. I remember it like a scene from a […]

Read More

Announcing the Sovrn Affiliate Program, Sovrn Ambassadors

Tools & Tech

Our goal at Sovrn is to empower independent publishers and help them diversify their income. Which is why we’re excited […]

Read More

What Is the Difference between Direct and Programmatic Sales?

Monetization

Direct sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels […]

Read More

Announcing SSL Advertising Solutions for Publishers Choosing Encryption

Monetization

What you need to know about SSL Secure Sockets Layer (SSL) is the standard security protocol for establishing an encrypted […]

Read More

The Biggest Trend In Mobile

Distribution

There’s a new wave coming to the wide world of mobile publishing. As users move away from desktop to mobile, […]

Read More