Managing Global Round-the-Clock Platform Operations and Rapid Growth Over the past several weeks, the real-time reporting publishers have come to […]
Dubious Practices: Multiple Bid Requests
MonetizationRight ways and wrong ways to increase the value of your audience Publishers create content to tell stories, ignite passions […]
The Past, Present, and Future of Header Bidding
Header BiddingIn 2016, header bidding grew up. Previously known as “tagless ad tech,” “advance bidding,” “header auction,” among many others, header […]
Digital Marketing & Content Strategy with Peter Houston
MediaIn this interview, we discuss digital marketing and content strategies with Peter Houston, Editor at Large for TheMediaBriefing.com and Founder […]
Ancient History Encyclopedia Grows Revenue by 26% with //Signal
Tools & TechAncient History Encyclopedia is the world’s most-read history encyclopedia. Their mission is to improve history education worldwide by creating the […]
Cultivating an Engaged Audience with Ian Logue
MonetizationIn this interview, we talk to Ian Logue, Owner of PatsFans.com. Ian has built a community of passionate New England […]
Wading into the Blocked Web
Tools & TechIf you think this is just about Ad Blocking, you’re missing the point Through time, and across cultures, stories are […]
6 Easy Ways to Monetize Your Blog
MonetizationThis is Kiki. Kiki blogs about her experiences as the corner’s foremost lemonade distributor in a three block radius. Kiki […]
Monetization Strategies & Ad Quality with Curiosity Media
Analytics & ReportingIn this interview, we talk to Chris Cummings, CEO of Curiosity Media and Mike Miller, Director of Revenue and Analytics […]
How Does Server-Side Header Bidding Work?
Header BiddingIn the space of two years, header bidding has gone from a virtual unknown to an industry standard. According to […]
Popping the Question: 7 Ways to Grow Your Newsletter List
Tools & TechLet’s face it, building your newsletter list can be tough. There are many different ways to do so, but they […]
AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters
Header BiddingIn this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge […]
January Strategies for Programmatic Advertising
Tools & TechHistorically, the industry has seen increases in programmatic advertising spend during Q4, especially around the holidays. As a publisher, this […]
15 Essential WordPress Plugins for Bloggers
Tools & TechWordPress is a fantastic platform on which to host your blog or website. But it’s not a perfect out-of-the-box solution; […]
Start Measuring Viewability: Free Viewability Tracker
Analytics & ReportingThey say the only true path to improvement is through constant measurement. We created a viewability measurement tool to help […]
Watchers on the Wall Doubles Revenue with Sovrn
Tools & TechWatchers on the Wall, a prominent Game of Thrones news site, has nearly doubled their advertising revenue since working with […]
How Our Publishers Are Using Sovrn and Google AdSense Together
Tools & TechMany of our developing publishers use Sovrn along with Google AdSense to jump-start their advertising income. Here’s a sneak peek […]
My Ad Tags Are Live – Why Am I Not Making Any Money?
MonetizationYour site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There […]
