When Ad Blocking and Header Bidding Converge, We All Win

Header Bidding

A long time ago, I spent some time editing a small newspaper. I remember it like a scene from a […]

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Announcing the sovrn Affiliate Program, sovrn Ambassadors

Tools & Tech

Our goal at sovrn is to empower independent publishers and help them diversify their income. Which is why we’re excited […]

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What Is the Difference between Direct and Programmatic Sales?

Monetization

Direct sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels […]

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Announcing SSL Advertising Solutions for Publishers Choosing Encryption

Monetization

What you need to know about SSL Secure Sockets Layer (SSL) is the standard security protocol for establishing an encrypted […]

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The Biggest Trend In Mobile

Distribution

There’s a new wave coming to the wide world of mobile publishing. As users move away from desktop to mobile, […]

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3 Mobile Advertising Plugins to Help You Seamlessly Install Mobile Ads

Mobile

“Instead of having mobile ads down in oblivion, it’s important to have ads appear in content.” – Kyle Ivins, The […]

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Why is Proof of a Direct Publisher Relationship Necessary?

Tools & Tech

Proof of direct publisher relationships allows Sovrn to ensure the strength of our network. These direct relationships help us provide […]

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Viewability Top of Mind as Sovrn Acquires OnScroll

Tools & Tech

Today we announced the acquisition of OnScroll, a viewability ad solution provider based in the UK. OnScroll creates highly viewable ad […]

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Sovrn is the First SSP to Receive Validation by the Trustworthy Accountability Group

Monetization

We have big news – sovrn has received validation by the Trustworthy Accountability Group as a Digital Advertising Assurance Provider […]

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How to Insert Ads into Specific WordPress Posts

Monetization

Our publishers often want to insert ads into specific WordPress posts rather than have ads show up on every post. […]

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Feedback at Admonsters AdTech Forum

Header Bidding

On March 17th, we went to the Big Apple to hear from 100+ Ad Ops pro’s at Admonsters Adtech Forum. They shared […]

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Just Say No to Pop-Under Redirects

Tools & Tech

We’ve all experienced them… you are scrolling through the home feed of a website when you find a post that […]

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How to Find and Report Bad Ads

Tools & Tech

At sovrn we strive to provide clean, high-quality ads to our publishers. However, occasionally bad ads do slip through and have to […]

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Introducing the Billboard, Sovrn’s Latest Ad Size

Tools & Tech

We’ve added a new ad size to our arsenal – the Billboard! We have two Billboard ad unit,s the 970×250 and […]

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Mobile Video Viewing Builds Force in 2016

Video

Mobile video views are predicted to skyrocket this year. In 2015, 20% of video views happened on mobile devices. Now in […]

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Why Sovrn and AdSense Make a Killer Combination

Monetization

Looking for an alternative to Google AdSense? Google Adsense is a lucrative tool for publishers who want to monetize their […]

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What is Google AMP, and How Will it Affect Independent Publishers?

Distribution

Accelerated Mobile Page (or AMP, for short) is Google’s open source initiative designed to improve the performance of the mobile web. […]

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