Today we are going break down all of the different elements of a header bidding implementation, from the header bidding […]
What is Header Bidding?
Header BiddingThe question on everyone’s lips this year is “what is header bidding?” Header bidding is a huge advance for programmatic […]
Video: Header Bidding Explained in 14 Minutes
Header BiddingIf someone asked you to explain header bidding in a few sentences, could you do it? While the concept of […]
New Google Algorithm Slams Popups and Interstitials
MobileOn Tuesday, August 23 Google made a pretty big announcement about helping users easily access content on mobile by updating their […]
What’s the Difference Between Asynchronous and Synchronous Ad Tags?
MonetizationIf you’re a blogger or professional publisher monetizing your site through some form of display advertising, you’ve more than likely […]
Sovrn Playlists
MediaKeep inspired and humming all day with our handpicked mixes. Come back each month for new playlists created by the […]
How to Install Sovrn Ad Tags on a WordPress Site
Tools & TechFollow these steps to properly install your Sovrn ad tags on your WordPress website. Please note that if the code […]
Infographic: Is Your Site Ready for Header Bidding?
Header BiddingWhen header bidding was new to the advertising scene one short year ago, the new innovation was really only accessible […]
#asksovrn: What is Dynamic Allocation?
MonetizationWe receive a lot of questions about dynamic allocation, so wanted to definite it and explain how to set it […]
Under the Hood: Study Break Media’s Header Bidding Implementation
Header BiddingStudy Break Media (recently acquired by Chegg) reaches 85% of students in the United States through their sites EasyBib, CitationMachine, BibMe […]
6 Ways to Make Money Blogging in 2016
Monetization2016 is already half over (gasp!) but it’s not too late to make money blogging in 2016. Here are 6 […]
Did You Know? 5 Crazy Facts About Viewability and Ad Recall
ViewabilityOur friends at Integral Ad Science, in partnership with Cadreon and IPG Media Lab, recently conducted a report on viewability […]
Getting Started with Viewability
ViewabilityIt’s no secret that viewability is one of the industry’s biggest buzzwords as of late. This shift away from served […]
When Ad Blocking and Header Bidding Converge, We All Win
Header BiddingA long time ago, I spent some time editing a small newspaper. I remember it like a scene from a […]
Announcing the Sovrn Affiliate Program, Sovrn Ambassadors
Tools & TechOur goal at Sovrn is to empower independent publishers and help them diversify their income. Which is why we’re excited […]
What Is the Difference between Direct and Programmatic Sales?
MonetizationDirect sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels […]
Announcing SSL Advertising Solutions for Publishers Choosing Encryption
MonetizationWhat you need to know about SSL Secure Sockets Layer (SSL) is the standard security protocol for establishing an encrypted […]
The Biggest Trend In Mobile
DistributionThere’s a new wave coming to the wide world of mobile publishing. As users move away from desktop to mobile, […]
