What is Google AMP, and How Will it Affect Independent Publishers?

Distribution

Accelerated Mobile Page (or AMP, for short) is Google’s open source initiative designed to improve the performance of the mobile web. […]

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4 Reasons to Implement Header Bidding in 2016

Header Bidding

Publishers are increasingly ditching a traditional waterfall setup for header bidding. Header bidding, also known as auction in the header, enables publishers to receive and […]

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New Feature Release: Easy Ad Tag Search & Ad Pagination in Meridian

Tools & Tech

Most of our Publishers have lots of ad tags. Searching for tags with a particular price floor or tag name […]

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How To Make Money Blogging in 2016

Monetization

Whether you’re just getting started or you’re a seasoned blogger just looking for new tips, you’ve all done some research […]

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Black Friday and Cyber Monday CPMs Reach New High in 2015

Tools & Tech

Over the holidays, advertisers spend more money targeting online consumers than any other time of year. Digital ad spend in […]

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Sovrn Traffic: The Analytics Platform More CPM-Savvy Than Google Analytics

Analytics & Reporting

Call us ambitious, but Sovrn Traffic, our new traffic analytics suite, is in many ways more robust than Google Analytics […]

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The Blogger’s Roadmap to Beating Ad Blocking in 2016

Tools & Tech

Are you set up to beat ad blocking in 2016? Ad blocking has quickly become one of the most talked […]

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4 Techniques That Can Drastically Increase Your Affiliate Income

Monetization

We just rolled out a Sovrn affiliate marketing program, sovrn Ambassadors! Here’s how it works:  when you refer another publisher, we […]

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The Official Site Quality Checklist for Professional Publishers

Tools & Tech

On the Ad Ops team at sovrn, we review lots of sites each day – we see the good, the bad […]

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Calling All Professional Publishers: Here’s Why Ad Blocking Needs to Be on Your Radar in 2016

Tools & Tech

There’s no more avoiding it. It’s time to deal with Ad Blocking. If you have been following the media around […]

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The Number One Ad Blocking Mistake Publishers Are Making

Tools & Tech

Ad blocking is fast becoming a bigger problem than ever for publishers, and it’s not going anywhere soon. In 2014 […]

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Mind the Gap: Making the Most of Your Holiday Ad Spend

Tools & Tech

Whether you’re navigating the London Tube or NYC Subway, you have to watch your step, especially during the hectic holiday […]

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Increasing Audience Engagement: Publisher Roundtable

Tools & Tech

Professional Publishers Share Their Secrets:  How To Increase Your Audience Engagement Earlier this year, we partnered with TapInfluence and Netpop […]

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Announcing the Sovrn Affiliate Program, Sovrn Ambassadors

Tools & Tech

Our goal at Sovrn is to empower independent publishers and help them diversify their income. Which is why we’re excited […]

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What Is the Xindi Botnet?

Tools & Tech

Xindi Botnet Update:  Sovrn Publishers Protected Pixalate recently released a comprehensive report detailing the Xindi botnet, a first-of-its-kind botnet designed to […]

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5 Killer Ways to Boost Your CPMs over the Holidays

Monetization

The holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers and bloggers to […]

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Header Bidding – Coming to a Publisher Near You Soon

Header Bidding

Ahead of our Nov 12 webinar, How to Succeed with Auction in the Header Bidding, I’ve put together this post to […]

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The Sun Is Setting on the Lijit Search Wijit

Tools & Tech

It’s the end of an era! On October 31st, we will be laying to rest the the Lijit Search Wijit. […]

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