Header Bidding – Coming to a Publisher Near You Soon

Header Bidding

Ahead of our Nov 12 webinar, How to Succeed with Auction in the Header Bidding, I’ve put together this post to […]

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The Sun Is Setting on the Lijit Search Wijit

Tools & Tech

It’s the end of an era! On October 31st, we will be laying to rest the the Lijit Search Wijit. […]

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Sovrn’s Viewability Assurance and What It Means for Publishers

Viewability

“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half” That statement, […]

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5 Things You Need to Know About Choosing a Great Domain Name

Tools & Tech

Five things you need to know about choosing a great domain name If you’re getting ready to launch a new […]

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Here’s What You Missed at Independent x Influential 2015

Monetization

Wednesday, September 9th was the maiden voyage of the Sovrn Independent x Influential Publisher Summit, or i². The event brought […]

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Tackling Ad Blocking: From The Publisher’s Perspective

Monetization

Ad blocking is big news. If you’re still unaware of the size of the issue, check out our blog post 6 […]

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Political Advertising: Coming Soon to a Screen Near You

Monetization

Nerd Quiz: What do US Presidents Calvin Coolridge, Dwight Eisenhower, and Barack Obama all have in common?   Answer: They […]

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#asksovrn Episode #3: What Mobile Ad Sizes do Best?

Mobile

  Happy Friday! Here’s the third episode of #asksovrn. In this episode, we answer “What mobile ad sizes do best?” #QOTD – […]

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AdsNative CEO: Never Sacrifice Your Ad Stack or User Experience

Monetization

We have put together a blog series leading up to our I² event in September that is tailored to capture […]

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Meet the #isquared2015 VIP Contest Winner

Tools & Tech

We are very excited to announce the winner of the #isquared2015 Twitter contest: Jennifer Nosek, Editor and Creative Director of […]

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VigLink CEO: One-To-One Marketing Key Trend for Pubs to Embrace

Tools & Tech

We have put together a blog series leading up to our I² event in September that is tailored to capture […]

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#asksovrn Episode #2: What’s the Average Difference in CPM for Above vs. Below the Fold Ads?

Viewability

Here’s the second episode of #asksovrn. In this episode, we answer “what’s the average difference in CPM for above vs. below […]

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Now Playing: the Official i² Spotify Playlist

Tools & Tech

It’s Friday, August 14th, and that means i², our inaugural publisher summit, is less than a month away! We had so […]

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6 Astounding Facts About Ad Blocking in 2015

Monetization

When AdBlock Plus, an open source software allowing web users to browse the internet ad-free, was first released in 2007, […]

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Enter to Win All-Access Pass: Sovrn I-Squared Publisher Summit

Tools & Tech

Calling all independent and influential publishers! From Aug. 12 – 26, 2015, Sovrn will be giving away one All-Access Pass […]

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#asksovrn Episode 1: What’s the optimal number of ad zones?

Monetization

Announcing #asksovrn. #asksovrn is a way for our publishers to ask us questions about ad performance, growing traffic, digital marketing, […]

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What Is a Price Floor & How Should I Be Using Them?

Mobile

What is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. […]

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