Sovrn applauds Google for new optimized pricing, but believes everyone should have access to the same information, at the same time, regardless of demand channel. […]
Optimized Pricing For All, Not Just for Some

Sovrn applauds Google for new optimized pricing, but believes everyone should have access to the same information, at the same time, regardless of demand channel. […]
The more traffic you can generate, the more revenue opportunities you create, whether your monetization strategy relies on affiliate, ecommerce, advertising, or a combination. Building organic traffic through quality content is key. […]
Whether your monetization strategy relies on affiliate, ecommerce, advertising, or a combination, your earnings depend on your ability to drive high quality traffic to your site, and SEO is a key component. […]
Programmatic advertising is the preferred way for advertisers to find the ad space that’s most likely to reach their target audience and buy it at the best price. […]
//Signal predicts and shares ad quality scores with buyers to help publishers strike the best deals. […]
Despite the variety of monetization options available today, advertising remains an incredibly important revenue generator for most publishers. […]
Announcing #asksovrn. #asksovrn is a way for our publishers to ask us questions about ad performance, growing traffic, digital marketing, and other top of mind questions to help our publishers succeed. Every other Tuesday, we’ll post answers to the questions on our social handles (Facebook, Twitter, Vimeo) as well as on this blog. In this episode, we […]
Let’s Get Started! Welcome to the Sovrn network of independent and influential publishers! We’re here to help you thrive in the independent web. Now, let’s get set up so that you can start earning money. We have good news for you – this will be easy and fast. Typical set up time for 3 ad […]
Originally published on AdExchanger on June 17th, 2014 The challenge of combatting online ad fraud has received intense publicity in recent months. The digital advertising industry, in conjunction with the IAB, has several initiatives and committees dedicated to fighting ad fraud from within. Yet as numerous articles have made clear, industry participants are not winning the […]