Sovrn applauds Google for new optimized pricing, but believes everyone should have access to the same information, at the same time, regardless of demand channel. […]
Optimized Pricing For All, Not Just for Some
Tag: ad tech
7 Ideas to Increase Organic Traffic to Your Site
The more traffic you can generate, the more revenue opportunities you create, whether your monetization strategy relies on affiliate, ecommerce, advertising, or a combination. Building organic traffic through quality content is key. […]
Building a Content Strategy around Targeted Keywords
Whether your monetization strategy relies on affiliate, ecommerce, advertising, or a combination, your earnings depend on your ability to drive high quality traffic to your site, and SEO is a key component. […]
Making Sense of Programmatic Advertising
Programmatic advertising is the preferred way for advertisers to find the ad space that’s most likely to reach their target audience and buy it at the best price. […]
Identify, Target and Price Your Most Valuable Inventory
//Signal predicts and shares ad quality scores with buyers to help publishers strike the best deals. […]
Making Advertising Work for You
Despite the variety of monetization options available today, advertising remains an incredibly important revenue generator for most publishers. […]
#asksovrn Episode 1: What's the optimal number of ad zones?
Announcing #asksovrn. #asksovrn is a way for our publishers to ask us questions about ad performance, growing traffic, digital marketing, and other top of mind questions to help our publishers succeed. Every other Tuesday, we’ll post answers to the questions on our social handles (Facebook, Twitter, Vimeo) as well as on this blog. In this episode, we […]
Get Sovrn Started in 8 Quick Steps
Let’s Get Started! Welcome to the Sovrn network of independent and influential publishers! We’re here to help you thrive in the independent web. Now, let’s get set up so that you can start earning money. We have good news for you – this will be easy and fast. Typical set up time for 3 ad […]
Ad Tech and Fraud: Lessons from Email Spam
Originally published on AdExchanger on June 17th, 2014 The challenge of combatting online ad fraud has received intense publicity in recent months. The digital advertising industry, in conjunction with the IAB, has several initiatives and committees dedicated to fighting ad fraud from within. Yet as numerous articles have made clear, industry participants are not winning the […]
