What Publishers Can Do about Ad Blocking

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As we embark on Q4 2017, there is an 800-pound gorilla in the room. It’s called ad blocking, and it’s making some publishers nervous. There are, however, strategies publishers can use to survive and thrive. Getting ready for this most profitable time of year, publishers everywhere are working day and night to optimize their traffic. […]

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Our Commitment to Independent Publishers

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It’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, Content Distribution and AdBlocking are each important challenges that require focus. This focus is particularly acute among midsize and smaller professional publishers due to their limited resources. These creators need and want to spend their […]

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Update from the Road: What Does Winning Look Like? [Part 2]

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It’s been a little bit over a month since I started down the path to find out what makes a winning publisher. I’ve thrown out a few questions on the Sovrn Forum, had some discussions on LinkedIn, had various in-person discussions and have talked about it at Opsx in Washington DC and Ops in New […]

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Calling All Professional Publishers: Here's Why Ad Blocking Needs to Be on Your Radar in 2016

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There’s no more avoiding it. It’s time to deal with Ad Blocking. If you have been following the media around online publishing lately, you’ve probably heard about ad blocking. In case you haven’t, here’s a brief intro as to what ad blocking actually is: ad blocking is a content filtering and ad blocking extension that allows […]

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