Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names in publishing, advertising, brands, and technology. For years, Sovrn has been leading the fight for better online advertising. We co-chaired the groundbreaking IAB Online Ad Fraud Committee, we’ve consistently ranked at the very top of 3rd […]
In this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks for meeting today and thanks ahead of time for being our Ask Me Anything guest March 27-30 – we’re excited to have you featured! I’ve been wanting to interview you for our thought leader series. […]
In this interview, we talk to Ian Logue, Owner of PatsFans.com. Ian has built a community of passionate New England Patriots fans that use his site for the latest updates on news, players and game stats as well as talk with other fans on his message boards and forums. CH: Hi, Ian. I’ve been looking […]
Optimal has been acquired by Sovrn. Please read post from Sovrn’s CEO, Walter Knapp, for more information. Post from Walter Knapp, CEO of Sovrn Post from Rob Leathern, CEO/Founder of Optimal To learn more, please email us at adblocking@sovrn.com or join the discussion on our community forum. […]
In this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge of ad tech. We met Gavin last year at the AdMonsters Tech Forums facilitating discussion amongst 100+ ad tech professional on all things ad tech, from header bidding to direct deals and programmatic video. On […]
Our publishers often want to insert ads into specific WordPress posts rather than have ads show up on every post. Good news – it’s easy to do that! There are two ways to insert ads into specific WordPress posts – you can either use a plugin or hard-code the ads manually. How to insert ads into […]
On March 17th, we went to the Big Apple to hear from 100+ Ad Ops pro’s at Admonsters Adtech Forum. They shared the tactics, technology and challenges they face. For those that couldn’t make it, here are the 3 big takeaways of the event and what Sovrn is doing to alleviate or solve these issues. ONE Limited dev. […]