15 Essential WordPress Plugins for Bloggers

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WordPress is a fantastic platform on which to host your blog or website. But it’s not a perfect out-of-the-box solution; WordPress functions best in conjunction with plugins. So here’s a collection of the best WordPress plugins that will help your site run smoothly. I’ve personally used all of these and consider them indispensable. And the […]

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Start Measuring Viewability: Free Viewability Tracker

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They say the only true path to improvement is through constant measurement. We created a viewability measurement tool to help publishers understand how improvements in viewability can lead to improvement in CPM and overall site revenue. To better understand viewability, view our blog post that outlines the following major themes in viewability strategy: “An ad is […]

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Sovrn Traffic: The Analytics Platform More CPM-Savvy Than Google Analytics

Sovrn Traffic: The CPM-savvy Analytics Suite sovrn.com

Call us ambitious, but Sovrn Traffic, our new traffic analytics suite, is in many ways more robust than Google Analytics for incoming ad traffic. This is because Sovrn Traffic helps you understand your traffic not just by volume, but by value. Our analytics dive into exactly how much your traffic is worth to you in terms of […]

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10 Things Successful Publishers Always Do

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So we recently gave you a peek at 6 things publishers should never do. Now, we’re going to dive into the good stuff. Do these! And if you have another “must-do” please share it with us! 1. Be consistent. You’ll hear this a lot in the world of online publishing. It is important to find a […]

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Is Your Site Optimized for Mobile?

Mobile devices have become an important part of our everyday lives. Have you thought about how your website functions on mobile phones and tablets? While mobile users can access your site, if it is not optimized for mobile usage, your readers may not have an enjoyable experience which may keep them from returning to your […]

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