Gavin Dunaway Talks Header Bidding

Header Bidding

We recently hosted an Ask Me Anything (AMA) event in Sovrn Community with Gavin Dunaway, Editorial Director at AdMonsters. It […]

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What Is an Ad Server?

Tools & Tech

As an online publisher, running ads is probably one of the main ways you monetize your website. However, putting ads […]

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6 Common DFP Pitfalls to Watch Out For

Monetization

By now, you’re probably aware of the benefits of using DFP, Google’s ad server for publishers. DFP offers more flexibility, can […]

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Header Bidding Tips: Setting up Header Bidding in DFP

Header Bidding

The very first step to any header bidding setup in DFP is planning. Because many of the elements and settings […]

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Header Bidding Explained: Terms to Know

Header Bidding

Today we are going break down all of the different elements of a header bidding implementation, from the header bidding […]

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#asksovrn: What is Dynamic Allocation?

Monetization

We receive a lot of questions about dynamic allocation, so wanted to definite it and explain how to set it […]

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6 Ways to Make Money Blogging in 2016

Monetization

2016 is already half over (gasp!) but it’s not too late to make money blogging in 2016. Here are 6 […]

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