They say the only true path to improvement is through constant measurement. We created a viewability measurement tool to help […]
7 Lucky Mobile Advertising Trends
MobileWe’ve heard it over and over that mobile is exploding, mobile is booming, mobile is the next big thing. Well, […]
5 Must-Read Mobile Video Advertising Tips
MobileNothing like ending a long day with a few cat videos while you decompress on the couch, right? If you agree […]
Video: What is Google AMP?
DistributionGoogle AMP is short for the Accelerated Mobile Pages Project and it’s an open source initiative led by Google designed […]
New Google Algorithm Slams Popups and Interstitials
MobileOn Tuesday, August 23 Google made a pretty big announcement about helping users easily access content on mobile by updating their […]
3 Mobile Advertising Plugins to Help You Seamlessly Install Mobile Ads
Mobile“Instead of having mobile ads down in oblivion, it’s important to have ads appear in content.” – Kyle Ivins, The […]
5 Killer Ways to Boost Your CPMs over the Holidays
MonetizationThe holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers and bloggers to […]
#asksovrn Episode #3: What Mobile Ad Sizes do Best?
MobileHappy Friday! Here’s the third episode of #asksovrn. In this episode, we answer “What mobile ad sizes do best?” #QOTD – […]
Mobilegeddon: The Effects of Google’s Recent Mobile Algorithm Update
MobileIt has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the […]
Infographic: Customer Journey Mapping Across Devices
MobileWhen marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers […]
What You Need To Know Google’s Mobile-Friendly Algorithm Update
MobileGoogle is about to update its search algorithm, again. Here’s what you need to know. As a content creator, webmaster […]
10 Things Successful Publishers Always Do
MonetizationSo we recently gave you a peek at 6 things publishers should never do. Now, we’re going to dive into the […]
Sovrn’s Mobile Advertising Options
MobileHelping publishers make more money is at the core of Sovrn’s mission. With some new strategic partnerships and the advent […]
Is Your Site Optimized for Mobile?
MobileMobile devices have become an important part of our everyday lives. Have you thought about how your website functions on […]
Mobile Advertising Trends
MobileWith more than 120 million owners, mobile currently accounts for one third of digital usage within the United States. With this surge, […]
