Start Measuring Viewability: Free Viewability Tracker

They say the only true path to improvement is through constant measurement. We created a viewability measurement tool to help publishers understand how improvements in viewability can lead to improvement in CPM and overall site revenue. To better understand viewability, view our blog post that outlines the following major themes in viewability strategy: “An ad is […]

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The Absolute Beginner’s Guide to Google DFP

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Organize your ad stack and increase your ad revenue with this step-by-step guide to Google DoubleClick for Publishers. DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile pages, mobile apps, games, or a combination. Today we are going to cover three basics of […]

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7 Lucky Mobile Advertising Trends

We’ve heard it over and over that mobile is exploding, mobile is booming, mobile is the next big thing. Well, it’s true, and it’s here. In the world of internet advertising, mobile has found its way to the top of the conversation. They say 7 is a lucky number, so this post will outline 7 […]

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5 Must-Read Mobile Video Advertising Tips

mobile video advertising sovrn.com

Nothing like ending a long day with a few cat videos while you decompress on the couch, right? If you agree with that statement, you are not alone. In fact, video viewing on mobile devices is projected to account for 66% of all mobile traffic by 2017. It’s no surprise, considering that crazy growth, that advertisers […]

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Video: What is Google AMP?

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Google AMP is short for the Accelerated Mobile Pages Project and it’s an open source initiative led by Google designed to make publisher’s content load fast on mobile devices. Sovrn has been involved with the project since last fall and we’re excited to be part of an effort designed to support independent publishers and the open web. […]

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New Google Algorithm Slams Popups and Interstitials

google mobile algorithm sovrn.com

On Tuesday, August 23 Google made a pretty big announcement about helping users easily access content on mobile by updating their mobile search ranking algorithm. After mentioning a minor update about removing the label for mobile-friendly sites, the search giant shared their plan to remove some interstitial (popup) ads. “To improve the mobile search experience, after […]

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3 Mobile Advertising Plugins to Help You Seamlessly Install Mobile Ads

mobile advertising plugins sovrn.com

“Instead of having mobile ads down in oblivion, it’s important to have ads appear in content.” – Kyle Ivins, The Blogger Network Mobile advertising spend is well on its way to surpass 100 billion in 2016. As readers continue to consume more and more content on mobile, publishers are rushing to install mobile advertising. The problem? Many WordPress themes, […]

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5 Killer Ways to Boost Your CPMs over the Holidays

Want to Maximize CPMs? Here are five pro tips to earn more this holiday season.

The holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers and bloggers to develop an advertising strategy before the holidays hit. Based on CPM trends to-date in 2015, we’re estimating a 19% increase in holiday CPM’s from last year, as well as a daily average CPM increase of […]

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#asksovrn Episode #3: What Mobile Ad Sizes do Best?

What mobile ad sizes do best? sovrn.com

Happy Friday! Here’s the third episode of #asksovrn. In this episode, we answer “What mobile ad sizes do best?” #QOTD – What mobile ad sizes are successful for you? Ashley and Maggie, two Sovrn Publisher Advocates, recommend using mobile ad size 300X250 since it performs the best on mobile since there is more advertiser demand for this unit. […]

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Mobilegeddon: The Effects of Google’s Recent Mobile Algorithm Update

Mobilegeddon aftermath blog featured image sovrn.com

It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the digital publishing world.  Last time we discussed this update it had only been announced and we were advising publishers to take the initiative and make their sites mobile-friendly to prepare. Now that it has been […]

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Infographic: Customer Journey Mapping Across Devices

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When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers moved through stages of awareness, consideration, and decision-making. A funnel, of course, was an appropriate model because customers moved in one direction. Today, however, it’s time to rethink customer journey mapping – especially as it […]

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What You Need To Know Google's Mobile-Friendly Algorithm Update

What You Need To Know Google's Mobile-Friendly Algorithm Update sovrn.com

Google is about to update its search algorithm, again. Here’s what you need to know. As a content creator, webmaster and blogging/publishing guru, you undoubtedly know how important your mobile traffic is to the vigor of your site’s performance. Over the last several years, mobile has been making a name for itself as it quickly […]

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10 Things Successful Publishers Always Do

10 things successful publishers ALWAYS do sovrn.com

So we recently gave you a peek at 6 things publishers should never do. Now, we’re going to dive into the good stuff. Do these! And if you have another “must-do” please share it with us! 1. Be consistent. You’ll hear this a lot in the world of online publishing. It is important to find a […]

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Sovrn's Mobile Advertising Options

Sovrn's Mobile Advertising Options sovrn.com

Helping publishers make more money is at the core of Sovrn’s mission. With some new strategic partnerships and the advent of our new Sovrn mobile ad manager, we can provide our publishers with competitive CPMs and quality campaigns.  Marketers are begging to pay for quality mobile inventory, which means there are more opportunities for publishers […]

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Is Your Site Optimized for Mobile?

Mobile devices have become an important part of our everyday lives. Have you thought about how your website functions on mobile phones and tablets? While mobile users can access your site, if it is not optimized for mobile usage, your readers may not have an enjoyable experience which may keep them from returning to your […]

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