They say the only true path to improvement is through constant measurement. We created a viewability measurement tool to help publishers understand how improvements in viewability can lead to improvement in CPM and overall site revenue. To better understand viewability, view our blog post that outlines the following major themes in viewability strategy: “An ad is […]
Organize your ad stack and increase your ad revenue with this step-by-step guide to Google DoubleClick for Publishers. DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile pages, mobile apps, games, or a combination. Today we are going to cover three basics of […]
We’ve heard it over and over that mobile is exploding, mobile is booming, mobile is the next big thing. Well, it’s true, and it’s here. In the world of internet advertising, mobile has found its way to the top of the conversation. They say 7 is a lucky number, so this post will outline 7 […]
Nothing like ending a long day with a few cat videos while you decompress on the couch, right? If you agree with that statement, you are not alone. In fact, video viewing on mobile devices is projected to account for 66% of all mobile traffic by 2017. It’s no surprise, considering that crazy growth, that advertisers […]
Google AMP is short for the Accelerated Mobile Pages Project and it’s an open source initiative led by Google designed to make publisher’s content load fast on mobile devices. Sovrn has been involved with the project since last fall and we’re excited to be part of an effort designed to support independent publishers and the open web. […]
On Tuesday, August 23 Google made a pretty big announcement about helping users easily access content on mobile by updating their mobile search ranking algorithm. After mentioning a minor update about removing the label for mobile-friendly sites, the search giant shared their plan to remove some interstitial (popup) ads. “To improve the mobile search experience, after […]
“Instead of having mobile ads down in oblivion, it’s important to have ads appear in content.” – Kyle Ivins, The Blogger Network Mobile advertising spend is well on its way to surpass 100 billion in 2016. As readers continue to consume more and more content on mobile, publishers are rushing to install mobile advertising. The problem? Many WordPress themes, […]
The holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers and bloggers to develop an advertising strategy before the holidays hit. Based on CPM trends to-date in 2015, we’re estimating a 19% increase in holiday CPM’s from last year, as well as a daily average CPM increase of […]
Happy Friday! Here’s the third episode of #asksovrn. In this episode, we answer “What mobile ad sizes do best?” #QOTD – What mobile ad sizes are successful for you? Ashley and Maggie, two Sovrn Publisher Advocates, recommend using mobile ad size 300X250 since it performs the best on mobile since there is more advertiser demand for this unit. […]
It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the digital publishing world. Last time we discussed this update it had only been announced and we were advising publishers to take the initiative and make their sites mobile-friendly to prepare. Now that it has been […]