//Signal dashboards deliver key performance and attention data, so publishers can optimize ad strategy, maximize inventory value and drive more revenue. […]
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Tag: online advertising
Leverage Audience Attention to Increase Ad Value
Smart publishers spend significant time and effort working to improve their audience engagement. They know that engaged readers are more likely to become repeat visitors — and over time, repeat visitors who trust your content are more likely to take an action that generates revenue, like clicking an ad or affiliate link. Publishers who have […]
Taking Back Control: Drive More Revenue Through Deep Audience Engagement
New Sovrn ebook helps publishers leverage deep, proprietary insights about their readers, broadcast the value of their audiences to advertisers, and drive more revenue. […]
Top 10 Tips to Get Approved for //Advertising — and Attract More Ad Buyers
//Advertising provides everything you need to build and optimize your ad program. To improve your chances of being approved, we’ve compiled this list of tips and recommendations. […]
Attention: The Key to Maximizing Ad Inventory Value
Sovrn’s engaged time can measure not only when an ad has the chance to be seen, but also when a person is actively engaged with the content. The ability to analyze and act on user engagement is the foundation of our data product, Sovrn //Signal. […]
Want to Advertise with Sovrn? Follow these Guidelines!
Sovrn //Advertising Exchange provides everything you need to connect with advertisers, set pricing for your valuable inventory, and maximize your ad revenue. […]
Farm to Majors
At Sovrn our values are part of everything we do, every day. It is that last value, Learning, that is the foundation of our Farm to Majors program to create future opportunities for our engineering employees. […]
All About Ad Servers
Ad servers store and serve advertisements to website visitors when a page is loaded and help publishers and content creators efficiently manage the ad space on their site. […]
What’s the Difference Between Direct and Programmatic Ads?
Learn the difference between programmatic and direct advertising, and how they fit in your monetization strategy. […]
The Credder Podcast with Walter Knapp
Sovrn CEO Walter Knapp joined Chase Palmieri for an episode of The Credder Podcast to discuss a variety of topics that are critical to online publishers, including… […]
A Look Ahead
Sovrn CEO Walter Knapp offers insight into the challenges – and opportunities – for publishers in 2022. […]
Making Sense of Programmatic Advertising
Programmatic advertising is the preferred way for advertisers to find the ad space that’s most likely to reach their target audience and buy it at the best price. […]
Identify, Target and Price Your Most Valuable Inventory
//Signal predicts and shares ad quality scores with buyers to help publishers strike the best deals. […]
Coalition for Better Ads: Making Online Ads Better for Everyone
Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names in publishing, advertising, brands, and technology. For years, Sovrn has been leading the fight for better online advertising. We co-chaired the groundbreaking IAB Online Ad Fraud Committee, we’ve consistently ranked at the very top of 3rd […]
What is the Minimum Pageviews Limit to Join Sovrn?
Many display ad networks like OpenX and Rubicon require a minimum number of pageviews for websites to be eligible for display advertising in their networks. How many pageviews do I need to join Sovrn? There is no pageview limit for Sovrn publishers. That’s right, all bloggers can sign up for Sovrn’s Meridian platform (that’s our advertising platform […]
