Gives Adtech Ecosystem a ‘C’ Grade

Independent Publishers, representing 150 million monthly unique visitors, collaborate at Publisher Roundtable to build industry knowledge around monetizing online content SAN FRANCISCO and BOULDER, Colo., – October 29, 2014 – Publisher Roundtable, a collective intelligence platform for online content publishers created by adtech companies Sovrn Holdings, VigLink and powered by research firm Netpop, is today […]

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How to Set Price Floors to Maximize Revenue

cpm price floors display ads revenue

When it comes to CPM floor prices, Sovrn publishers are welcome to set floors at any rate at which they feel their ad space should be valued. However, there are a few recommendations we have to optimize performance with floor prices. First, your floor should be set lower than the CPM you wish to earn […]

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Leveling the Programmatic Playing Field: Data Transparency

Data Transparency

As the programmatic market stands, publishers have little to no insight into how their inventory is analyzed by advertisers. As a consequence, they are likely receiving lower prices for their inventory.  Without access to that data, publishers have limited ability to make their inventory more attractive to their buyers. Why is this a problem? This […]

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10 Things Successful Publishers Always Do

rock climber on large boulder

So we recently gave you a peek at 6 things publishers should never do. Now, we’re going to dive into the good stuff. Do these! And if you have another “must-do” please share it with us! 1. Be consistent. You’ll hear this a lot in the world of online publishing. It is important to find a […]

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An Insider's Guide to Successful Content Publishing

Successful Publishing

Here are some of the things we look for when we’re advising prospective publishers on their monetization potential — as well as some of the best tips we hear from our pro publishers. Download the full report here. Social Media THIS:  Do use social media to promote your site. Social is not perfect, so just dive […]

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Publisher Spotlight: The Handmade Home

Publisher Spotlight The Handmade Home

You can find Jamin and Ashley Mills most days over at as the voices and inspiration behind the Handmade Home, where they share their life, DIY spirit, inspiration and humor. The two met as college sweethearts at Auburn University where they began their love affair tinkering with projects that turned them into full-fledged “Do-it-yourselvers”. Along they […]

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Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

Publishers Roadmap

Originally published on ClickZ on June 13th, 2014 Just like planning a vacation, blogging is hard work. If you don’t put any energy into how to find your blog, you’re invisible. But if you pay attention to how people are finding you and engaging with you, the end result can be paradise. Summer is almost […]

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Co-created Content: A Return to Why We Blog

Co-Created Content

Meddle turns commentary into content that drives traffic to your blog and sovn is happy to welcome them as a publishing partner. The following blog is authored by Audrey Bellis, VP of Marketing at Meddle and an avid blogger for The Times of Israel and Huffington Post Women. I remember when I published my very first blog […]

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Publisher Spotlight: Naturally Ella

hors d'oeuvres

Erin Alderson began blogging in 2007 and has since come to own and operate a very successful food blog called Erin’s love for food has grown into a desire to help her followers learn new ways to make and prepare food with niche recipes and unique cooking methods. Thanks for sharing, Erin! Current Picture My blog […]

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Programmatic Primer for Data-Savvy Publishers (ClickZ, Maja Millicevic)

man graphing on a wall

Originally published by ClickZ on April 18, 2014. Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy. Programmatic has been one of the hot topics of discussion for the last couple of years and will […]

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