Maximizing Website Revenue: How to Get Higher CPMs

How to get higher CPMs sovrn.com

As a publisher, maximizing revenue yield is paramount. Every day I hear from publishers, “How do I get higher CPMs?” High CPMs (revenue per 1000 impressions) are a concern for all online publishers large and small. As a publisher you want maximum dollars flowing to you for each impression you allow on your content. Advertisers want […]

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Understanding Your Audience: Don’t be late, they’re waiting!

Timing is everything and knowledge is power. Content is not king if there’s no one there to read it. Understanding your audience and the importance of timing are fundamental to blogging success. As a blogger, you need to know exactly who your audience is and their habits online. Use what you know about your readership […]

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5 Reasons Why Your Blog Needs Analytics

Today’s guest blogger is Monta Fleming, who utilizes Sovrn’s analytics tools on her blog. Read on to learn about the importance of analytics for the success of your site. When running a blog, there are a number of different tools and strategies that you can use to make it run more effectively. One of the tools that you […]

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5 Secrets to Building a Scalable Guest Post Campaign

For Internet marketers who’ve been in the business for awhile, guest posting may seem just a little bit passé. It used to be a fairly rare form of marketing, since it was usually a method used by individual bloggers to get the word out there about their blog. Once Internet marketers discovered it could be […]

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How to Use LinkedIn to Build Your Brand, Grow Your Network, and Make More Money

How to Make Money From LinkedIn

So you’ve managed to imbue your articles and posts with wit and creativity. Check. You’ve developed an audience. Check. You’ve embraced the twitterverse and gotten positive response but you’re still not getting paid. Wait, what? Every day I meet new people who are in the various stages of monetizing their website through online advertising. From […]

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How to Turn Your Hobby Into a Business: Lessons Learned From Publisher Kurt Kohlstedt

Publisher Spotlight:  Longtime publisher Kurt Kohlstedt is the Founder and Executive Editor of Webist Publishing and Misnamed Media. His collection of sites include WebUrbanist, WebEcoist, Dornob, and Gajitz – which each have their own theme relating to creative, innovative, and sustainable art, architecture, and design. Kurt is the quintessential mid-size publisher who has used online […]

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5 Surefire Ways to Make Your Site More Attractive to Premium Advertisers

5 Ways to Make your Site More Attractive to Premium Advertisers

One of our favorite things to do here at sovrn is to serve premium advertising on our publishers’ websites. While we like to serve as many premium ads to our publishers as possible, there are sometimes reasons why advertisers won’t advertise on a website. We wanted to pass along some of the things we’ve learned about […]

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