John Battelle Wired Founder Louis Rossetto at work in the early days. Man, there’s been a ton of hand wringing over “the media” of late, from all the fuss over First Look and the New Republic to questionsabout whether a publication can survive if it’s not at 20-30mm uniques and growing – like current darlings Vox, […]
This post was originally published on ClickZ. Cashing in Holiday Digital Ad Spend is All About A Multi-Tag Approach Right around the time when Christmas carols start to creep into unwilling ears each year, CPMs are beginning their steady march up, up and higher still throughout Q4. Ecommerce has entirely disrupted the path to purchase, […]
Like you, we’re constantly looking for fresh new (free) stock photos to use for all our projects. Unless you have an in-house photographer or enough money to contract your creative needs, free high-resolution stock images is worth your while. We gathered our favorite list of stock image resources so you can focus on creating the content […]
If you’re a publisher looking to monetize your website through some form of online advertising, you know that deciding which ad partner to run with is no simple task. If you want to be successful in monetizing your site, you need to do some research on what options are actually out there. Why is it […]
The online publishing community thrives when great ideas are shared, evolved and acted on. Chances are when one publisher does something well, that same principle can be adopted by others. We’re constantly on the lookout for new ideas that we can adapt and turn into actionable items. The beauty of the online publishing community is […]
This post was originally published on Become a Blogger. I invited Nathan Putnam from The Blogger Network for today’s episode to help us understand better what display advertising is and how it can help us earn more and maximize that income from the ads we put on our blogs. He also clarified and answered some common questions most bloggers ask: Are […]
Like you, I’m in the business of creating content. We both need content to attract new consumers, nurture current readers and grow our customer base. When I jumped into this role I went on a rampage of creating all kinds of one-off pieces for our Publisher Services team. After we had a month of content […]
This guide was published by the FirstSiteGuide Team but we thought it would be highly beneficial to our publishers, so we thought it would be worth sharing here. Download it, check it out, learn a ton, share it and start growing today. This guide is an introduction to mastering the art of blogging/online publishing. It […]
Here at Sovrn we have been in the midst of a major trend of “up and to the right.” CPMs, fill, advertisers, page views, new employees – you name it, we’re in the green. Usually we shy away from sharing corporate news here on the PubHub; mostly because we want to stick to serving up […]
This post was originally posted on Beet.TV. View the original article here. When John Battelle sold Federated Media earlier this year, he kept control of the company’s programmatic publishing SSP which he named Sovrn. Sovrn provides programmatic sales operations for many long and mid-tail publishers who want to sell programmatically. The platform is integrated […]
Growing page views and readership is much easier said than done, and unfortunately the recommended tactics to do so are often vague, time consuming, expensive or black hat. We are always looking for effective, inexpensive tools that enable publishers to boost their influence through transparent growth strategies. One such tool is AtContent, a blogging and […]
“Hi and welcome! I’m Lindsay, and I do the cooking, writing and photography around these parts. This is my husband Bjork – he’s in charge of the tech support and income stuff for Pinch of Yum. Plus he’s cute and I like him. Together we’re the Pinch of Yum and Food Blogger Pro Team!” When […]
Publisher Roundtable is a community sharing platform powered by Netpop designed to let online publishers collaborate and learn how to grow their websites more effectively. Together, publishers can generate benchmarks around audience growth, content and monetization. Designed to benefit content publishers of all types and sizes, the goal of Publisher Roundtable is to arm publishers […]
This article was orginally published in ClickZ. Read the original article here. Site monetization is one of the biggest challengers that publishers large and small face when growing their influence. There is a plethora of monetization tactics, tools and services to choose from, and often this overload of options is intimidating enough to scare publishers […]
Independent Publishers, representing 150 million monthly unique visitors, collaborate at Publisher Roundtable to build industry knowledge around monetizing online content SAN FRANCISCO and BOULDER, Colo., – October 29, 2014 – Publisher Roundtable, a collective intelligence platform for online content publishers created by adtech companies Sovrn Holdings, VigLink and powered by research firm Netpop, is today […]