Originally published on BuildYourBlogConference on February 20, 2015. Publishers who are invested in their websites often wonder when (and if) they should start advertising, and if so, what kind of advertising. While there are many different options for website monetization, this piece will focus on one of the most manageable and widely used method: display […]
Originally published on ClickZ on February 20, 2015. Growth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and users alike. The growth of real-time bidding (RTB) and programmatic exchanges has benefited advertisers and publishers alike. Advertisers can target readers with […]
If you encounter an unwanted creative on your website and want it removed, here are the steps you should follow: 1. Start up an “Inspector Tool” For Google Chrome, use “Developer Tools”, which can be activated by hitting f12, ctrl+shift+i, or clicking the settings menu in the upper right, clicking tools and selecting Developer Tools. […]
Originally Published on ClickZ. These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. As with any other business, there are two approaches publishers can take to grow their revenue: grow their current business and acquire new business. Or in this case, better engage current […]
Creating content that resonates with your audience is one thing, creating content that compels your audience to share that piece with their friends is another beast entirely. Out of all the copious amount of research that has been done surrounding the virality of online content, there are a small handful of consistencies that are worth […]
Nothing fancy, but here are five actionable items you can use to start generating more revenue from your blog today. 1. Look at the Data Reader engagement is one of the most important site metrics you should be paying attention to because advertisers are willing to pay more for inventory with high reader engagement which […]
John Battelle Wired Founder Louis Rossetto at work in the early days. Man, there’s been a ton of hand wringing over “the media” of late, from all the fuss over First Look and the New Republic to questionsabout whether a publication can survive if it’s not at 20-30mm uniques and growing – like current darlings Vox, […]
This post was originally published on ClickZ. Cashing in Holiday Digital Ad Spend is All About A Multi-Tag Approach Right around the time when Christmas carols start to creep into unwilling ears each year, CPMs are beginning their steady march up, up and higher still throughout Q4. Ecommerce has entirely disrupted the path to purchase, […]
Like you, we’re constantly looking for fresh new (free) stock photos to use for all our projects. Unless you have an in-house photographer or enough money to contract your creative needs, free high-resolution stock images is worth your while. We gathered our favorite list of stock image resources so you can focus on creating the content […]
If you’re a publisher looking to monetize your website through some form of online advertising, you know that deciding which ad partner to run with is no simple task. If you want to be successful in monetizing your site, you need to do some research on what options are actually out there. Why is it […]
The online publishing community thrives when great ideas are shared, evolved and acted on. Chances are when one publisher does something well, that same principle can be adopted by others. We’re constantly on the lookout for new ideas that we can adapt and turn into actionable items. The beauty of the online publishing community is […]
This post was originally published on Become a Blogger. I invited Nathan Putnam from The Blogger Network for today’s episode to help us understand better what display advertising is and how it can help us earn more and maximize that income from the ads we put on our blogs. He also clarified and answered some common questions most bloggers ask: Are […]
Like you, I’m in the business of creating content. We both need content to attract new consumers, nurture current readers and grow our customer base. When I jumped into this role I went on a rampage of creating all kinds of one-off pieces for our Publisher Services team. After we had a month of content […]
This guide was published by the FirstSiteGuide Team but we thought it would be highly beneficial to our publishers, so we thought it would be worth sharing here. Download it, check it out, learn a ton, share it and start growing today. This guide is an introduction to mastering the art of blogging/online publishing. It […]
Here at Sovrn we have been in the midst of a major trend of “up and to the right.” CPMs, fill, advertisers, page views, new employees – you name it, we’re in the green. Usually we shy away from sharing corporate news here on the PubHub; mostly because we want to stick to serving up […]
