5 Things You Need to Know About Choosing a Great Domain Name

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Five things you need to know about choosing a great domain name If you’re getting ready to launch a new website, you’ll make one of your most important decisions straight off the bat: choosing a domain name. Your domain, or your website’s URL, is the foundation of your site and will shape the remainder of […]

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6 Astounding Facts About Ad Blocking

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When AdBlock Plus, an open source software allowing web users to browse the internet ad-free, was first released in 2007, it ignited a heated, global debate about the rights of online publishers. Some brushed off the emergence of these tools, others went as far as to proclaim ad blocking as tantamount to theft. With other […]

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Enter to Win All-Access Pass: Sovrn I-Squared Publisher Summit

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Calling all independent and influential publishers! From Aug. 12 – 26, 2015, Sovrn will be giving away one All-Access Pass to our upcoming I–Squared Summit taking place in San Francisco on Sept. 9. One lucky winner will receive an All-Access Pass to the event, which includes: One round trip ticket from any of the 50 U.S. […]

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What Is a Price Floor & How Should I Be Using Them?

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What is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. Just in case you don’t, here’s a quick price floor definition: A price floor is a fixed CPM rate that prevents an ad partner from serving campaigns that pay below a certain price threshold. For […]

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Mobilegeddon: The Effects of Google’s Recent Mobile Algorithm Update

Mobilegeddon aftermath blog featured image sovrn.com

It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the digital publishing world.  Last time we discussed this update it had only been announced and we were advising publishers to take the initiative and make their sites mobile-friendly to prepare. Now that it has been […]

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Infographic: Customer Journey Mapping Across Devices

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When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers moved through stages of awareness, consideration, and decision-making. A funnel, of course, was an appropriate model because customers moved in one direction. Today, however, it’s time to rethink customer journey mapping – especially as it […]

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Get Sovrn Started in 8 Quick Steps

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Let’s Get Started! Welcome to the Sovrn network of independent and influential publishers! We’re here to help you thrive in the independent web. Now, let’s get set up so that you can start earning money. We have good news for you – this will be easy and fast. Typical set up time for 3 ad […]

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Google's Quality Update: What You Need to Know

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Google has rolled out another update to their search algorithm and this one is all about quality. The purpose of the “Quality Update”, which due to lack of a formal announcement from Google some have dubbed “Phantom”, is to enhance the engine’s ability to determine the quality of a site. The new ranker will penalize […]

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5 Steps Towards Making a Profit With Display Advertising

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When starting down the path of website monetization, particularly display advertising, it can become a bit overwhelming relatively quickly. There are a lot of moving pieces and ever-changing variables circling behind the curtain. However, there are several action items publishers can take to ensure positive ROI with their display advertising efforts. Here are five steps we […]

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List Growth and Conversion Optimization: Targeting the Brain

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Single words or phrases can have a profound impact on the way people make decisions. The Subcortical and Limbic parts of the brain are stronger than people realize – as marketers, you want to appeal to those parts of the brain, since they drive decision making. If you want to drive activity from your audience, […]

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Back to the Basics: Building a Content Strategy Around Targeted Keywords

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SEO is a demanding game that publishers have to play in order for their site to gain any sort of relevant traction.  For those that don’t know, SEO stands for “Search Engine Optimization” and it is crucial to attracting new visitors to your site. All search engines have an algorithm that determines the relevance of […]

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Publisher Roundtable Analysis: Blog Monetization Tactics by Size of Site

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As a publisher you should always be thinking about how you are monetizing your site. Working closely with everyone from first time bloggers to large multi-site companies has given us the opportunity to see what works for all sizes of developers. Last fall we teamed up with our friends Netpop, Viglink, and Tapinfluence to bring […]

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4 SEO Tools Every Blogger Needs to Know

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Upon entering the world of online advertising, I was bombarded by three letter acronyms (TLA). Every metric and process seemed to have at least one for me to learn, but one of them stuck out – SEO. SEO, or “Search Engine Optimization,” basically determines how visible your site is on search engines. Every search engine […]

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What You Need To Know Google's Mobile-Friendly Algorithm Update

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Google is about to update its search algorithm, again. Here’s what you need to know. As a content creator, webmaster and blogging/publishing guru, you undoubtedly know how important your mobile traffic is to the vigor of your site’s performance. Over the last several years, mobile has been making a name for itself as it quickly […]

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4 Link Building Tactics To Increase Revenue

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In a recent blog post, marketer and author Seth Godin discussed the futility of using the Internet for mass marketing. Platforms like TV take generic products — Godin used Jell-O as an example — and attempt to sell them to everyone. Online, there is no everyone. Instead, there are thousands, even millions of niche markets. […]

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