Get Sovrn Started in 8 Quick Steps

getting-started-sovrn.com

Let’s Get Started! Welcome to the Sovrn network of independent and influential publishers! We’re here to help you thrive in the independent web. Now, let’s get set up so that you can start earning money. We have good news for you – this will be easy and fast. Typical set up time for 3 ad […]

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Google's Quality Update: What You Need to Know

google quality update 2015 sovrn.com

Google has rolled out another update to their search algorithm and this one is all about quality. The purpose of the “Quality Update”, which due to lack of a formal announcement from Google some have dubbed “Phantom”, is to enhance the engine’s ability to determine the quality of a site. The new ranker will penalize […]

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5 Steps Towards Making a Profit With Display Advertising

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When starting down the path of website monetization, particularly display advertising, it can become a bit overwhelming relatively quickly. There are a lot of moving pieces and ever-changing variables circling behind the curtain. However, there are several action items publishers can take to ensure positive ROI with their display advertising efforts. Here are five steps we […]

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List Growth and Conversion Optimization: Targeting the Brain

list growth and automation tips from privy sovrn.com

Single words or phrases can have a profound impact on the way people make decisions. The Subcortical and Limbic parts of the brain are stronger than people realize – as marketers, you want to appeal to those parts of the brain, since they drive decision making. If you want to drive activity from your audience, […]

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Back to the Basics: Building a Content Strategy Around Targeted Keywords

oranges

SEO is a demanding game that publishers have to play in order for their site to gain any sort of relevant traction.  For those that don’t know, SEO stands for “Search Engine Optimization” and it is crucial to attracting new visitors to your site. All search engines have an algorithm that determines the relevance of […]

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Publisher Roundtable Analysis: Blog Monetization Tactics by Size of Site

plants in pots

As a publisher you should always be thinking about how you are monetizing your site. Working closely with everyone from first time bloggers to large multi-site companies has given us the opportunity to see what works for all sizes of developers. Last fall we teamed up with our friends Netpop, Viglink, and Tapinfluence to bring […]

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4 SEO Tools Every Blogger Needs to Know

man typing on laptop

Upon entering the world of online advertising, I was bombarded by three letter acronyms (TLA). Every metric and process seemed to have at least one for me to learn, but one of them stuck out – SEO. SEO, or “Search Engine Optimization,” basically determines how visible your site is on search engines. Every search engine […]

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What You Need To Know Google's Mobile-Friendly Algorithm Update

woman on smartphone

Google is about to update its search algorithm, again. Here’s what you need to know. As a content creator, webmaster and blogging/publishing guru, you undoubtedly know how important your mobile traffic is to the vigor of your site’s performance. Over the last several years, mobile has been making a name for itself as it quickly […]

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4 Link Building Tactics To Increase Revenue

desk with computer and ipad

In a recent blog post, marketer and author Seth Godin discussed the futility of using the Internet for mass marketing. Platforms like TV take generic products — Godin used Jell-O as an example — and attempt to sell them to everyone. Online, there is no everyone. Instead, there are thousands, even millions of niche markets. […]

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How Do I Know When My Site Is Ready for Display Sovrn Advertising?

timex watch

Originally published on BuildYourBlogConference on February 20, 2015. Publishers who are invested in their websites often wonder when (and if) they should start advertising, and if so, what kind of advertising. While there are many different options for website monetization, this piece will focus on one of the most manageable and widely used method: display […]

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Bad Ads Range From Annoying to Dangerous

Bad Ads sovrn.com

Originally published on ClickZ on February 20, 2015. Growth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and users alike. The growth of real-time bidding (RTB) and programmatic exchanges has benefited advertisers and publishers alike. Advertisers can target readers with […]

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Fighting Bad Ads: Locating Campaign ID

water meters

If you encounter an unwanted creative on your website and want it removed, here are the steps you should follow: 1. Start up an “Inspector Tool” For Google Chrome, use “Developer Tools”, which can be activated by hitting f12, ctrl+shift+i, or clicking the settings menu in the upper right, clicking tools and selecting Developer Tools. […]

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4 Key Performance Metrics for the Profitable Publisher

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Originally Published on ClickZ. These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. As with any other business, there are two approaches publishers can take to grow their revenue: grow their current business and acquire new business. Or in this case, better engage current […]

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What Makes Online Content Go Viral?

woman working at desk

Creating content that resonates with your audience is one thing, creating content that compels your audience to share that piece with their friends is another beast entirely. Out of all the copious amount of research that has been done surrounding the virality of online content, there are a small handful of consistencies that are worth […]

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5 Ways to Make Money Blogging in 2015

display advertising 5 ways to make money blogging in 2015 sovrn.com

Nothing fancy, but here are five actionable items you can use to start generating more revenue from your blog today. 1. Look at the Data Reader engagement is one of the most important site metrics you should be paying attention to because advertisers are willing to pay more for inventory with high reader engagement which […]

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