Update from the road: What does winning look like? [Part 2]

Header Bidding

It’s been a little bit over a month since I started down the path to find out what makes a […]

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How Viewable Ads Work

Viewability

Monetize Your Engaged Readers Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are […]

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What Does Winning Look Like to a Publisher?

Monetization

I’m embarking on a journey. I’ve been in ad operations for over 20 years with 8 of them at AdMonsters […]

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Ancient History Encyclopedia Grows Revenue by 26% with OnScroll

Tools & Tech

Ancient History Encyclopedia is the world’s most-read history encyclopedia. Their mission is to improve history education worldwide by creating the […]

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What’s the Difference Between Asynchronous and Synchronous Ad Tags?

Monetization

If you’re a blogger or professional publisher monetizing your site through some form of display advertising, you’ve more than likely […]

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What Is the Difference between Direct and Programmatic Sales?

Monetization

Direct sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels […]

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4 Techniques That Can Drastically Increase Your Affiliate Income

Monetization

We just rolled out a sovrn affiliate marketing program, sovrn Ambassadors! Here’s how it works:  when you refer another publisher, we […]

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Increasing Audience Engagement: Publisher Roundtable

Tools & Tech

Professional Publishers Share Their Secrets:  How To Increase Your Audience Engagement Earlier this year, we partnered with TapInfluence and Netpop […]

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5 Killer Ways to Boost Your CPMs over the Holidays

Monetization

The holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers and bloggers to […]

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5 Things You Need to Know About Choosing a Great Domain Name

Tools & Tech

Five things you need to know about choosing a great domain name If you’re getting ready to launch a new […]

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6 Astounding Facts About Ad Blocking in 2015

Monetization

When AdBlock Plus, an open source software allowing web users to browse the internet ad-free, was first released in 2007, […]

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Enter to Win All-Access Pass: Sovrn I-Squared Publisher Summit

Tools & Tech

Calling all independent and influential publishers! From Aug. 12 – 26, 2015, sovrn will be giving away one All-Access Pass […]

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What Is a Price Floor & How Should I Be Using Them?

Mobile

What is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. […]

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Mobilegeddon:  The Effects of Google’s Recent Mobile Algorithm Update

Mobile

It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the […]

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Infographic: Customer Journey Mapping Across Devices

Mobile

When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers […]

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Get Sovrn Started in 8 Quick Steps

Tools & Tech

Let’s Get Started! Welcome to the Sovrn network of independent and influential publishers! We’re here to help you thrive in […]

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Google’s Quality Update: What You Need to Know

Tools & Tech

Google has rolled out another update to their search algorithm and this one is all about quality. The purpose of […]

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5 Steps Towards Making a Profit With Display Advertising

Monetization

When starting down the path of website monetization, particularly display advertising, it can become a bit overwhelming relatively quickly. There […]

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List Growth and Conversion Optimization: Targeting the Brain

Tools & Tech

Single words or phrases can have a profound impact on the way people make decisions. The Subcortical and Limbic parts […]

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Back to the Basics: Building a Content Strategy Around Targeted Keywords

Tools & Tech

SEO is a demanding game that publishers have to play in order for their site to gain any sort of […]

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Publisher Roundtable Analysis: Blog Monetization Tactics by Size of Site

Tools & Tech

As a publisher you should always be thinking about how you are monetizing your site. Working closely with everyone from […]

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4 SEO Tools Every Blogger Needs to Know

Tools & Tech

Upon entering the world of online advertising, I was bombarded by three letter acronyms (TLA). Every metric and process seemed […]

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What You Need To Know Google’s Mobile-Friendly Algorithm Update

Mobile

Google is about to update its search algorithm, again. Here’s what you need to know. As a content creator, webmaster […]

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4 Link Building Tactics To Increase Revenue

Monetization

In a recent blog post, marketer and author Seth Godin discussed the futility of using the Internet for mass marketing. […]

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How Do I Know When My Site Is Ready for Display Sovrn Advertising?

Monetization

Originally published on BuildYourBlogConference on February 20, 2015. Publishers who are invested in their websites often wonder when (and if) […]

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Bad Ads Range From Annoying to Dangerous

Monetization

Originally published on ClickZ on February 20, 2015. Growth in the digital publishing industry leaves the door open for ad […]

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Fighting Bad Ads: Locating Campaign ID

Monetization

If you encounter an unwanted creative on your website and want it removed, here are the steps you should follow: […]

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4 Key Performance Metrics for the Profitable Publisher

Analytics & Reporting

Originally Published on ClickZ. These four metrics go beyond CPM and Fill Rate to help publishers measure the success of […]

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What Makes Online Content Go Viral?

Monetization

Creating content that resonates with your audience is one thing, creating content that compels your audience to share that piece […]

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5 Ways to Make Money Blogging in 2015

Monetization

Nothing fancy, but here are five actionable items you can use to start generating more revenue from your blog today. […]

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John Battelle: What Media Must Do to Succeed

Media

John Battelle Wired Founder Louis Rossetto at work in the early days. Man, there’s been a ton of hand wringing […]

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Cashing in on Holiday Digital Ad Spend Is All About a Multi-Tag Approach

Monetization

This post was originally published on ClickZ. Cashing in Holiday Digital Ad Spend is All About A Multi-Tag Approach Right […]

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5 Great Resources with Free High-Resolution Stock Photos

Tools & Tech

Like you, we’re constantly looking for fresh new (free) stock photos to use for all our projects. Unless you have an […]

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