It’s been a little bit over a month since I started down the path to find out what makes a […]
How Viewable Ads Work
ViewabilityMonetize Your Engaged Readers Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are […]
What Does Winning Look Like to a Publisher?
MonetizationI’m embarking on a journey. I’ve been in ad operations for over 20 years with 8 of them at AdMonsters […]
Ancient History Encyclopedia Grows Revenue by 26% with OnScroll
Tools & TechAncient History Encyclopedia is the world’s most-read history encyclopedia. Their mission is to improve history education worldwide by creating the […]
What’s the Difference Between Asynchronous and Synchronous Ad Tags?
MonetizationIf you’re a blogger or professional publisher monetizing your site through some form of display advertising, you’ve more than likely […]
What Is the Difference Between Direct and Programmatic Sales?
MonetizationDirect sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels […]
4 Techniques That Can Drastically Increase Your Affiliate Income
MonetizationWe just rolled out a Sovrn affiliate marketing program, sovrn Ambassadors! Here’s how it works: when you refer another publisher, we […]
Increasing Audience Engagement: Publisher Roundtable
Tools & TechProfessional Publishers Share Their Secrets: How To Increase Your Audience Engagement Earlier this year, we partnered with TapInfluence and Netpop […]
5 Killer Ways to Boost Your CPMs over the Holidays
MonetizationThe holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers and bloggers to […]
5 Things You Need to Know About Choosing a Great Domain Name
Tools & TechFive things you need to know about choosing a great domain name If you’re getting ready to launch a new […]
6 Astounding Facts About Ad Blocking
MonetizationWhen AdBlock Plus, an open source software allowing web users to browse the internet ad-free, was first released in 2007, […]
Enter to Win All-Access Pass: Sovrn I-Squared Publisher Summit
Tools & TechCalling all independent and influential publishers! From Aug. 12 – 26, 2015, Sovrn will be giving away one All-Access Pass […]
What Is a Price Floor & How Should I Be Using Them?
MobileWhat is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. […]
Mobilegeddon: The Effects of Google’s Recent Mobile Algorithm Update
MobileIt has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the […]
Infographic: Customer Journey Mapping Across Devices
MobileWhen marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers […]
Get Sovrn Started in 8 Quick Steps
Tools & TechLet’s Get Started! Welcome to the Sovrn network of independent and influential publishers! We’re here to help you thrive in […]
Google’s Quality Update: What You Need to Know
Tools & TechGoogle has rolled out another update to their search algorithm and this one is all about quality. The purpose of […]
5 Steps Towards Making a Profit With Display Advertising
MonetizationWhen starting down the path of website monetization, particularly display advertising, it can become a bit overwhelming relatively quickly. There […]
List Growth and Conversion Optimization: Targeting the Brain
Tools & TechSingle words or phrases can have a profound impact on the way people make decisions. The Subcortical and Limbic parts […]
Back to the Basics: Building a Content Strategy Around Targeted Keywords
Tools & TechSEO is a demanding game that publishers have to play in order for their site to gain any sort of […]
Publisher Roundtable Analysis: Blog Monetization Tactics by Size of Site
Tools & TechAs a publisher you should always be thinking about how you are monetizing your site. Working closely with everyone from […]
4 SEO Tools Every Blogger Needs to Know
Tools & TechUpon entering the world of online advertising, I was bombarded by three letter acronyms (TLA). Every metric and process seemed […]
What You Need To Know Google’s Mobile-Friendly Algorithm Update
MobileGoogle is about to update its search algorithm, again. Here’s what you need to know. As a content creator, webmaster […]
4 Link Building Tactics To Increase Revenue
MonetizationIn a recent blog post, marketer and author Seth Godin discussed the futility of using the Internet for mass marketing. […]
How Do I Know When My Site Is Ready for Display Sovrn Advertising?
MonetizationOriginally published on BuildYourBlogConference on February 20, 2015. Publishers who are invested in their websites often wonder when (and if) […]
Bad Ads Range From Annoying to Dangerous
MonetizationOriginally published on ClickZ on February 20, 2015. Growth in the digital publishing industry leaves the door open for ad […]
Fighting Bad Ads: Locating Campaign ID
MonetizationIf you encounter an unwanted creative on your website and want it removed, here are the steps you should follow: […]
4 Key Performance Metrics for the Profitable Publisher
Analytics & ReportingOriginally Published on ClickZ. These four metrics go beyond CPM and Fill Rate to help publishers measure the success of […]
What Makes Online Content Go Viral?
MonetizationCreating content that resonates with your audience is one thing, creating content that compels your audience to share that piece […]
5 Ways to Make Money Blogging in 2015
MonetizationNothing fancy, but here are five actionable items you can use to start generating more revenue from your blog today. […]
John Battelle: What Media Must Do to Succeed
MediaJohn Battelle Wired Founder Louis Rossetto at work in the early days. Man, there’s been a ton of hand wringing […]
Cashing in on Holiday Digital Ad Spend Is All About a Multi-Tag Approach
MonetizationThis post was originally published on ClickZ. Cashing in Holiday Digital Ad Spend is All About A Multi-Tag Approach Right […]
5 Great Resources with Free High-Resolution Stock Photos
Tools & TechLike you, we’re constantly looking for fresh new (free) stock photos to use for all our projects. Unless you have an […]
