It’s been a little bit over a month since I started down the path to find out what makes a winning publisher. I’ve thrown out a few questions on the Sovrn Forum, had some discussions on LinkedIn, had various in-person discussions and have talked about it at Opsx in Washington DC and Ops in New […]
Monetize Your Engaged Readers Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are engaged with your content. How many ads on your page are actually engaged with by your readers? For many publishers, this is a question that is very difficult to answer. Why Does it Matter? Because, […]
I’m embarking on a journey. I’ve been in ad operations for over 20 years with 8 of them at AdMonsters and I’ve talked with people across the ecosystem regarding the most tactical of topics to the most strategic. But lately, my mind has been focused on what the end goal is for those of us […]
Ancient History Encyclopedia is the world’s most-read history encyclopedia. Their mission is to improve history education worldwide by creating the most complete, freely accessible and reliable history resource in the world. In November 2016, Jan Van Der Crabben, CEO of Ancient History Encyclopedia partnered with Sovrn and their //Signal product. While he was using a […]
If you’re a blogger or professional publisher monetizing your site through some form of display advertising, you’ve more than likely come across the terms “asynchronous” and “synchronous” ad tags in reference to display, mobile and video advertising. Understanding how webpages load To explain the difference between asynchronous vs synchronous ad tags, let me first talk […]
Direct sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels are distinct enough that they should not compete with each other. In fact, the most successful publishers we work with have a strong aptitude for managing direct and programmatic sales alongside one another. In order […]
1. Use Deep Linking You may be thinking, “What is deep-linking?” Simply put, deep-linking means directing the reader past the home page of a website to the product directly. This means the reader can purchase the product directly via the linked webpage, increasing the odds you’ll net an affiliate sale. 2. Integrate Display Ads and Links While many […]
Professional Publishers Share Their Secrets: How To Increase Your Audience Engagement Earlier this year, we partnered with TapInfluence and Netpop to organize the third annual Publisher Roundtable Report. We surveyed a wide array of content creators from niche bloggers just getting started to mid-size professional publishers looking for strategic ways to take their audience engagement […]
The holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers and bloggers to develop an advertising strategy before the holidays hit. Based on CPM trends to-date in 2015, we’re estimating a 19% increase in holiday CPM’s from last year, as well as a daily average CPM increase of […]
Five things you need to know about choosing a great domain name If you’re getting ready to launch a new website, you’ll make one of your most important decisions straight off the bat: choosing a domain name. Your domain, or your website’s URL, is the foundation of your site and will shape the remainder of […]
When AdBlock Plus, an open source software allowing web users to browse the internet ad-free, was first released in 2007, it ignited a heated, global debate about the rights of online publishers. Some brushed off the emergence of these tools, others went as far as to proclaim ad blocking as tantamount to theft. With other […]
Calling all independent and influential publishers! From Aug. 12 – 26, 2015, Sovrn will be giving away one All-Access Pass to our upcoming I–Squared Summit taking place in San Francisco on Sept. 9. One lucky winner will receive an All-Access Pass to the event, which includes: One round trip ticket from any of the 50 U.S. […]
What is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. Just in case you don’t, here’s a quick price floor definition: A price floor is a fixed CPM rate that prevents an ad partner from serving campaigns that pay below a certain price threshold. For […]
It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the digital publishing world. Last time we discussed this update it had only been announced and we were advising publishers to take the initiative and make their sites mobile-friendly to prepare. Now that it has been […]
When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers moved through stages of awareness, consideration, and decision-making. A funnel, of course, was an appropriate model because customers moved in one direction. Today, however, it’s time to rethink customer journey mapping – especially as it […]