Dubious Practices: Multiple Bid Requests

Monetization

Right ways and wrong ways to increase the value of your audience Publishers create content to tell stories, ignite passions […]

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Wading into the Blocked Web

Tools & Tech

If you think this is just about Ad Blocking, you’re missing the point Through time, and across cultures, stories are […]

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How To Make Money Blogging in 2016

Monetization

Whether you’re just getting started or you’re a seasoned blogger just looking for new tips, you’ve all done some research […]

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Calling All Professional Publishers: Here’s Why Ad Blocking Needs to Be on Your Radar in 2016

Tools & Tech

There’s no more avoiding it. It’s time to deal with Ad Blocking. If you have been following the media around […]

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The Number One Ad Blocking Mistake Publishers Are Making

Tools & Tech

Ad blocking is fast becoming a bigger problem than ever for publishers, and it’s not going anywhere soon. In 2014 […]

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Now Playing: the Official i² Spotify Playlist

Tools & Tech

It’s Friday, August 14th, and that means i², our inaugural publisher summit, is less than a month away! We had so […]

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What Facebook’s Content Strategy Means for Publishers

Distribution

Lately, Facebook has been very active in the online advertising and publishing space, but are Facebook’s developments going to be […]

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You Asked. We Answered. What Attributes Make Sovrn Publishers Successful?

Monetization

In our communications with publishers we receive a lot of questions regarding Sovrn and the ad tech industry. Here are […]

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RPM vs CPM & Why It Matters For Publishers

Tools & Tech

It’s a common misconception among publishers that you can’t use multiple ad networks at once. Not only is it not […]

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Blogger Tip: How to Organize Your Ad Stack

Tools & Tech

Leveraging Scale After speaking with a lot of publishers about ad stack optimization strategies, we realized that a lot of […]

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Is Your Site Optimized for Mobile?

Mobile

Mobile devices have become an important part of our everyday lives. Have you thought about how your website functions on […]

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