Dubious Practices: Multiple Bid Requests

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Right ways and wrong ways to increase the value of your audience Publishers create content to tell stories, ignite passions and engage an audience. When done well, the rewards for publishers can be great. We believe publishers should get the highest value possible for the content they have created and the audience they have cultivated. […]

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Wading into the Blocked Web

If you think this is just about Ad Blocking, you’re missing the point Through time, and across cultures, stories are the glue that inspires, informs, and entertains. Storytellers capture our attention and compel our engagement. They aid in our decision making and they influence our perspective of the world. Every so often we’ve invented ways […]

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How To Make Money Blogging in 2016

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Whether you’re just getting started or you’re a seasoned blogger just looking for new tips, you’ve all done some research on how to make money blogging. Bloggers are constantly evolving the way they make money, which means it’s that much harder to stay ahead of the curve. In a recently published guide on 2016 digital […]

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Calling All Professional Publishers: Here's Why Ad Blocking Needs to Be on Your Radar in 2016

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There’s no more avoiding it. It’s time to deal with Ad Blocking. If you have been following the media around online publishing lately, you’ve probably heard about ad blocking. In case you haven’t, here’s a brief intro as to what ad blocking actually is: ad blocking is a content filtering and ad blocking extension that allows […]

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The Number One Ad Blocking Mistake Publishers Are Making

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Ad blocking is fast becoming a bigger problem than ever for publishers, and it’s not going anywhere soon. In 2014 the number of ad blocking users grew by a whopping 42%. For publishers large and small, ad revenue has taken a huge hit. PageFair estimates the loss of 2015 global revenue due to ad blocking […]

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Now Playing: the Official i² Spotify Playlist

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It’s Friday, August 14th, and that means i², our inaugural publisher summit, is less than a month away! We had so much fun creating the playlist for the event that we felt it would be unfair to keep it to ourselves. So whether you are joining us in San Francisco on September 9th, or just need […]

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What Facebook's Content Strategy Means for Publishers

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Lately, Facebook has been very active in the online advertising and publishing space, but are Facebook’s developments going to be a boon or bust for online publishers?  Let’s examine how publishers can use Facebook’s latest efforts to their advantage, and what they need to look out for. Recent articles by the New York Times and […]

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You Asked. We Answered. What Attributes Make Sovrn Publishers Successful?

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In our communications with publishers we receive a lot of questions regarding Sovrn and the ad tech industry. Here are a few of the more commonly asked questions we see and associated answers: What attributes or characteristics make Sovrn publishers successful in your exchange/network? This is one we hear a lot from Sovrn publishers. Conveniently […]

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RPM vs CPM & Why It Matters For Publishers

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It’s a common misconception among publishers that you can’t use multiple ad networks at once. Not only is it not true, we actually encourage it! Integrating with multiple ad networks allows you to leverage their collective scale and demand partners, driving up the competition for inventory and increasing your overall CPM and earnings. One thing […]

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Blogger Tip: How to Organize Your Ad Stack

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Leveraging Scale After speaking with a lot of publishers about ad stack optimization strategies, we realized that a lot of you don’t know how best to organize your ad stack. We put together some quick tips for you to follow when organizing your ad stack. By working with multiple Ad Networks, you’re able to better […]

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